We use little-known functions of Google to find the hidden. All the secrets of Google search: there really is everything Either this or that

Hello, friends! Today we will try to open the topic effective search in the Google system. Today, almost everyone starts their activity on the Internet by entering a search query into the browser line. Also, many people know that search string you can enter a bunch of different operators to raise this very . Many know, but not many use. So I was too lazy to deal with the nuances. But, searching the Internet is what we use every day. It's almost impossible to replace it. This is what you need to know and what you need to be able to use. That's why I'm writing this post - how to search on google.

Before diving into the search, you need to talk a little about search engines. The latter consist of robots that walk around the sites and index them. All indexed information goes into the database (index). There it is sorted by various parameters that you can specify in a search query or set in an advanced search.

At the moment you click on the Search button, the search engine looks through its database and selects the options that match your query. That is, Google, like Yandex, does not search the entire Internet, but makes a selection from its database.

It follows that if we cannot find something, then: either we enter the wrong search query, or the search engine has not yet indexed the page we need, or it does not exist at all. In any case, if we cannot find information in one search engine, we try another. Perhaps the page you need was indexed there.

This probably happens when adding a directory to the index of the operating Windows systems same for .

Working with Google search results

Let's start to understand the search from the end. That is, from the search results. After we asked our question to Google and clicked Search, we will see something like the following picture

The first page shows 10 results by default. Each contains a header that most likely contains our request. There is also a link to the site where we will find ourselves if we click on the title and a multiple description, announcement or page snippet. According to this description, we can figure out what awaits us without going to the page.

Saved copy - opens a copy of the site page saved on Google servers (in the database). The function will come in handy if this site is temporarily unavailable for some reason.

Similar - Google will find the most similar content from this page. The function helps when the result almost suits you and you need similar pages or documents.

At the bottom of the SERPs, there is a section Together with (your search query) is often searched for. These are links to search results close to your query. It is also worth paying attention to. Perhaps there will be a more precise wording of the request.

Tabs

In the Google search engine, as in Yandex, search is carried out in several sections at once. The main ones are Search in text documents (articles like this one), pictures, videos, etc.

To view the results for a particular section, you must go to the appropriate tab. They are located below the search query input line. By default, we are on the Search tab. We also have access to Pictures, Maps and the More button by clicking on which we get access to additional tabs for sorting information

That is, if we need, for example, forums where cucumber salads are discussed, then it makes sense to select the Discussions tab.

Google search tools

Next to the More button, there is a Search Tools button that opens a panel below with additional sorting options. Moreover, for various search queries there will be various additional menus. For the query "cucumber salad" there are only three of them, and for the query "" there are much more of them

It's easy to use them. Expand the desired menu and check the box to filter the results by a specific parameter. For example, you need reviews with the H87 chipset indexed no later than a month. Select this filter in the search tools.

If you need information for a certain period of time, then select For the period ... and in the window that opens, select the required time interval

Another useful feature or sort is Exact Match. Useful when it is important to maintain this particular word form in the found documents

Thus, using Search Tools can significantly reduce the amount of time required to find the desired information on the web.

Operators

These are those scary characters that can really improve the performance of Google searches. In this section, we will look at some of them.

Excluding words from search results. To do this, use the minus sign "-" without a space from the right. For example. If we need to find reviews excluding Biostar models, then the query can be formulated as follows

review motherboards-Biostar

Search by exact phrase. For this, the quote operator "" is used. Helps out if you need to find a quote, a specific song or book.

"I love the storm in early May"

If the quote is not accurate, the search will be the same.

Search with forgotten words. In the event that you do not remember the quote in full, the asterisk "*" operator can help.

"love the thunderstorm at the beginning*"

Search by single site or domain. A great option when there is no search on the desired site or it does not work properly.

Search for similar pages or documents. The "related:" operator is used. It can help you find websites similar to Intel.com. They will also be associated with electronics or technology.

related:www.intel.com

Search by part of the address. It helps if you remember part of the site address.

inurl:you*.ru

Search for any of the listed words. The "OR" operator is used for this purpose.

choice of case OR video card

The above query will find pages where either or will be considered. This operator tried to write in small letters, the result seems to be the same.

Link search. This query is probably the most used by optimizers. The link operator is used: with the help of which all links to a specific site will be found

link:website

Search by range of numeric values. Somehow it's not very easy to search by range.

computer price 5000..7000 UAH

You can also search with a limited range on one side

computer price 7000.. UAH

Finding the meaning of a word. For this, the define statement is used. In most cases, Google right at the top of the search results will show the definition of the requested word. for example

Search by file type. If you need to find documents in specific formats, then the filetype: operator will help you. For example in or

Here are the most common of the operators that you can and should use. You can also read about them at https://support.google.com/websearch/answer/2466433?hl=en&rd=1

Advanced Google Search

In this article, we have not covered all the features of Google search. Missed voice search and image search. Anyone who is interested will have to google a little.

Hello, dear readers of the blog site. A couple of months ago, I also wrote the features of promotion specifically for this search engine, arguing that I can’t help but pay back the same coin to the company that brings more than half of all visitors to my blog. What do you think has happened since then?

That's right, everything turned upside down and now Google brings more than half of all visitors to my blog. I’m a little afraid that after this article, he will also turn his back on me, but still I’ll take a chance. Although it is worth it, because now it is one of the most expensive and promising companies in the world.

Yes, and the very quality of Google's search is in many ways superior to the analogue from the Runet mirror (read about that), but most still sit in Yandex mainly out of habit (like me, actually).

History of the Google.com search engine

So, the history of the development of this company can begin to be counted from 1996, although the official search engine began to work only in the fall of 1998 (it turns out that Googlers were a year behind Yandex, but nevertheless managed to catch up).

It was from 1996 that the prototype of today's search engine began to work on the campus of Stanford University, where at that time Sergey Brin and Larry Page, not unknown in the world, were studying in graduate school (doctoral studies) at that time.

Both of these gentlemen were born in 1973 (practically my age) and both came from professorial families with Jewish roots. Moms and dads of both founders of Google were engaged in mathematics (taught) and computer technology, which, in fact, spurred the interest of their children in these areas of science. Both Sergey Brin and Larry Page have always prioritized obtaining a high-quality specialized education (well done, what can I say).

They had, however, a difference in origin. Sergey Brin was born in the Soviet Union in the glorious city of Moscow and was taken by his parents in 1979 to the states under the program for the emigration of Jewish families. And Larry Page was already originally a native American, although, in fact, this is not so important, because Sergei was only six years old when he ceased to be our compatriot. Remarkably, Brin still speaks Russian very well.

If you read the history of Yandex, you probably noticed that, in fact, it appeared as a development of the topic that its creators were engaged in when they were scientists. The same can be said about Google.com. Brin and Page, while graduate students at Stanford, were solving the problem of searching through unstructured huge datasets. Initially, they wanted to tie it to something related to the definition of the most popular goods, but the problem of searching on the Internet came up to them in time.

The search engines available at that time could hardly cope with their task. The search results had a very low correlation with what the user wanted to see in response to their query. The fact is that at that time the main marker (factor) by which it was carried out in the issue was word frequency from a user request in a document.

It is clear that such a selection criterion is very easy to cheat on the part of webmasters by simply increasing the nausea of texts. Imagine how much time has passed since text spam appeared, which search engines have only now begun to seriously fight and eradicate (because other factors have appeared that can significantly reduce the importance of the frequency of occurrence of keys in the text when ranking).

Well. From childhood, Larry Page, using the example of his parents, who moved in scientific circles, saw and understood that the authority of a scientist largely depends on how many scientific papers refer to him as a primary source or as an authoritative specialist. The more references, the more authoritative the name of the scientist. Is it logical?

Of course, it is logical, but what does Google have to do with it? The fact is that Page had the idea to transfer this ranking system to Internet search. He associated scientists with individual documents (not websites, but individual web pages), and links on the Internet have existed since back in 1989 (by the way, a couple of years later, it was Tim who founded).

Well, as a result, a well-known ranking factor appeared for all of you, which is still taken into account by search engines - PageRank. This term is compound. Rank - means ranking, but Page can mean either a web page in the English spelling variation, or the fact that this ranking parameter was invented by none other than Page (which is Larry).

But this is not the point, because PageRank has revolutionized and allowed to raise the quality of the search of the future Google to an unattainable height. In general, for general development, you can read an article about, in which I tried to explain their essence on my fingers, well, or look diagonally at my largest creation on this blog, which is entirely dedicated to it.

PR made it possible to take into account, when ranking documents, not only the quantity, but also the quality of links leading to a particular web page. Well, the quality of the link, respectively, depended on the number of incoming backlinks to the donor page (in SEO, it is customary to call the one from whom the link leads, and the acceptor to the one to whom it is affixed).

Those. this is where the concept of the static weight of pages on the Internet appears, according to which the quality of the links leading from them is evaluated. All this mess was calculated by Google in several passes (iterations) and was (at least for that time) an excellent ranking factor. In general, the topic of PageRank is not so obvious, so for a detailed acquaintance, you will have to read the articles mentioned just above.

Well, we will return to the history of Google and see how two talented gentlemen from the stronghold of democracy managed to bring the idea of ranking the documents of the global network to life and in passing earn twenty billion greens on it (although for them this was not an end in itself, but simply became the result of their work, from which it is foolish to refuse).

First of all, to test the performance of the Page Rank calculation program, it was necessary to obtain a huge amount of data. Larry Page decided that he could for this purpose download the entire Internet to your computer than plunged into bewilderment of their leaders.

However, at the expense of Stanford University, Larry and Sergey managed to assemble from the components (this made it possible to get three times more iron component for the same money than when buying already assembled servers) the required number of computers and launch their spider (a program that copies the web pages she found on the Internet) .

By the way, I note that Larry and Sergey remained true to their idea - Google is now the world's number one computer assembler(significantly ahead of Dell and HP) while not selling a single server, but using them all for their data centers, which, according to approximate data, already have more than a million units worldwide. This allows them to get significantly higher performance at the same cost and not save on redundancy, which makes it the absolute leader in speed and reliability.

But let's get back to history. So, as a result, the brainchild of Brin and Page became the search tool for all users of Stanford University. Sergey and Larry asked their first users to express their impressions and comments on the work of the search, tried to take them into account and refine them (in fact, this was the alpha testing stage). Search became available in 1997 at google.stanford.edu. An application has been submitted from Stanford for search technology using PageRank.

As you can see, the URL already uses the word Google (although there was a time when the search algorithm was called BackRub, because it was based on backlinks), which was coined the day before as one of the possible names for the search engine. The origin of this word is due to the incorrect spelling term Googol (Google), which stands for a tricky number consisting of one and one hundred zeros after it.

In general, at first there was a suggestion to name the search GooglePlex (in the correct spelling Googolplex - ten to the power of googol), but it seemed too long and settled on the mentioned term (for some reason it was written incorrectly as a result, but they didn’t change it anymore, t .k was acquired almost immediately by the Google.com domain). With this name, the creators probably wanted to emphasize or predict the grandeur of the index base of the future world search leader.

Google and Yandex - common moments in development and formation

A distinctive feature of the Google home page at that time was its complete asceticism, which has remained to this day. Compare (there sometimes under the search bar you can see a banner, the cost of placing which for a week is equal to the cost of an apartment in Moscow):

And look at the main page of Google.ru:

As they say, feel the difference. In the distant nineties, all sites and portals were full of multi-colored banners and inscriptions (ala today's Terehoff, and I am also not without a sin), which caused genuine irritation in Larry and Sergey. Therefore, while working on the design of the main page of his search, Sergey Brin used the principle of minimalism, allowing himself only to paint the letters of the Google logo in different colors.

It turned out well, but there was a curious case when the test group, which was tasked with finding something there through Google.com, sat in front of a computer screen for several minutes with a rather puzzled look. It turns out that they were waiting for the main page to load completely (there were no minimalist sites on the Internet then).

Therefore, the developers had to increase the font at the bottom of the main page so that it becomes a kind of marker for the end of the page loading for users.

Do you know what is the most interesting thing in the history of Google? The fact that it could end around this place. As I mentioned earlier, for Sergey and Larry, the main thing was getting a quality education, and working on a search engine took up all the time and did not leave him to study. What do you think they came up with?

Yes, of course, sell all rights on the use of PageRank technology and put an end to the development of the Google project. Remarkably, they offered their product for a relatively small amount of one lemon with greens to such well-known titans as AltaVista at the time, and to other companies that are no longer heard of. Remarkably, AltaVista even managed to bring down the price by a quarter, but in the end still didn't buy it.

After that, Larry Page and Sergey decided to give up on studying anyway (many of us made the same decision even in view of much less significant reasons) and to work closely on finalizing and promoting an innovative, at that time, search engine with an unknown name Google.

Everything rested on the fact that the development needed money to buy servers. Without this, it would be impossible to move on, because even with the relatively low popularity of Google at that time, it already required quite a lot of resources to store and process numerous user requests on the fly.

So, let me remind you that the domain was registered in September 1997, and exactly a year later it was already registered Google Inc.. A few days earlier, Sergey Brin and Larry Page managed to get their first development check from a smart guy at Sun Microsystems. They say that when the check was issued, the company as such did not yet exist, therefore, having indicated the name in the check, the company had to focus on this name already during the official registration (otherwise there would be a problem with cashing out money).

This amount was spent on the purchase of components and the assembly of new servers, which were designed to handle the ever-increasing number of requests to Google.com, as the popularity of the search engine grew. Although even despite the fact that at the end of 1998 their main page still flaunted the inscription Beta, the leading media writing about IT technologies have already paid attention to the young search engine and expressed their positive feedback about its work.

Google's popularity grew and the resulting hundred thousand greens were very quickly spent on components. The guys again ran into a wall, but again they managed to accomplish the incredible - to get twenty-five lyams of greenery for development from two venture offices, while not driving themselves into bondage (leaving has full control over the company and resolve all issues at your own discretion). Well done, what can I say.

Again, I never tire of drawing parallels between the development of bourgeois and Russian search. Arkady Volozh and Ilya Segalovich were forced to look for money for development from investors in the same way, and in the same way they managed to defend their right to manage the company at their own discretion.

In general, there is a lot in common between the ideologists of Yandex and Google (smart, educated and intelligent people) and the main thing that unites them is the desire to develop their projects in the first place (and get high from it), and not stupidly make money (although not without it):

It is clear that this could not continue indefinitely. The project must generate income or at least be at the level of self-sufficiency. True, there are examples of large Internet projects that do not make money on their offspring. . However, she is helped to keep afloat by other wealthy companies whose owners understand the importance of Wiki to the Internet.

Such an understanding company is Google, which has donated a few lyomas to Wiki. By the way, the owner social network"" also recently threatened to transfer to Wikipedia about the lyama of greens, which does him credit and puts him on a par with the Greats.

But Google (as well as Yandex) did not dare to follow the path of the disinterested. Sergey Brin and Larry Page had to give up a little on the principles of not accepting advertising on the pages of their offspring. But they did it very elegantly and their way of presenting ads is much more positive for users than the banners commonly used then.

I'm talking about contextual advertising Google AdWords, which is a text string with a link to the advertiser's website. Moreover, ads are shown in strict accordance with what kind of request the user entered in the search bar. Such advertising does not create discomfort for users, but it brings them truly fantastic income:

By the way, Google is not greedy and allows any interested webmasters to make money on contextual advertising by showing it on their sites. True, for this he leaves himself about half of the amount paid by the advertiser, but this is quite a logical fee for using the advertiser base. Many webmasters live only with the desire to pass.

Since we are periodically comparing Google and Yandex here, I’ll say that the Runet mirror’s way of making a living is no different from the world search leader - all the same context, but it’s all called already. Well, it also allows webmasters to earn on their context (for half the margin) and for this it was created, with which you can work both directly and through partner service centers (I work through Profit Partner).

Google launched its context in 2000, and Yandex in 2002. The question of the original source of the idea probably does not arise. Although, the ancestor did not immediately begin to use the payment scheme only for clicks made by users on advertisers' ads, but went towards this for several years.

Well, the idea of organizing a continuous auction for the sale of certain search queries (when entered, advertisers' ads will be shown) is generally a brilliant solution that allows you to significantly increase revenues and simplify and simplify the pricing scheme as much as possible. As they say, hit the bull's-eye.

In 2001, Google.com turned out to be in the black by as much as seven lyamas of greenery, and now the profit of the world's leader in search is in the billions. In addition to the American audience, it has long been oriented to the whole world. Search can be done in 200 languages on various regional sites. In addition to, in fact, search technologies, this company during its existence has opened a lot of related services, starting with and ending with.

He has even encroached on the reign of the most popular in the world, opposing her to her brainchild called. Even on the supremacy of Melkosoft in the market operating systems he is ready to take a swing, developing his OS on the basis of Chromium. Well, in the market of mobile operating systems, he has already made a revolution with his Android, which is now installed on most tablets and smartphones.

I already wrote that in 2011 Yandex entered the IPO and very successfully became an OJSC with a fairly large margin for itself. In 2004, Google similarly entered the IPO, although not as successfully as it could have been. However, in both cases, the ideologists of the companies still remain at the helm and can choose their own development paths and not follow anyone's lead. In principle, this is good, because both teams do not hold enthusiasm.

Google.ru - features of promotion and SEO optimization

Now let's talk a little about under Google and how it differs from a similar action under Yandex. Of course, by and large, it is not worth making special distinctions for these search engines, but they have their own characteristics and different ranking factors are taken into account in different ways.

Well, I think it’s clear that we are talking about the Russian-language Google.ru, because.com ranks according to a different formula and takes into account several other factors (we are backward, whatever you say). I already wrote about the shares in the Runet search market:

But it is worth considering the fact that selling queries are much more often set in Yandex (maybe even many times more often), but the share of information queries is higher in the bourgeois counterpart. Therefore, blogs like mine can have an even higher share of transitions from Google than from the RuNet mirror.

It all has to do with targeting the audience of these search engines. Let no one take offense at me, but Yandex is dominated by ordinary people who want to buy something or have fun, and in the brainchild of Page and Brin there are intellectuals (well, something like that) who want to know something. Personally, out of habit, I use a domestic product, but if he does not give me an exhaustive answer, then I turn to a bourgeois, and as a rule, he does not disappoint me.

Probably, all of you have already experienced for yourself that Google not only works faster, indexes new pages faster, but also that you can get to the Top much faster.

The main factor here is, most likely, that Yandex some time ago introduced a lag (from several months to a year, depending on the subject of the search query), after which backlinks affixed (purchased) to the document begin to be taken into account (thus it increased their income, because during the period necessary for promotion to the Top, the site owner will be forced to attract users through Yandex Direct).

In Google, this lag is much less (if at all) and you can get to the Top quite quickly, having good and not spammed text on a decent site, as well as a certain number of external links.

A bit of a minor fact, but I remembered that the bourgeois search will (from the same article) leading to the same page, only if these are hash links.

Well, again, it seems to me that Google loves more than Yandex texts like those that you can find on this blog - large in volume and structured (headings using H1-H6 tags, OL or UL lists, well, you could also I would use tables for a change).

For any structured texts will give you an advantage. Search engines take into account the density of keys in passages, and lists, tables and headings allow create more passages, which means that it will be possible to use a larger number of occurrences of keys without the risk of falling under .

In Google regions represent countries, not individual subjects of Russia or Ukraine, as in Yandex. Therefore, you should take this into account, as well as take into account the factors by which it can attribute your site to a particular region (read more below).

It also has one feature - when ranking, it pays more attention to the indicators of a particular web page (the relevance of which it calculates) and pays less attention to the indicators of the entire site. This means in comparison with Yandex, for promotion in which it is very important to have a trust resource.

What does this give us? It turns out that a young project that does not have sufficient trust is much easier to get to the top of Google than in the Top Runet mirrors, provided that the article is of high quality, optimized and well pumped with links from high-quality donors (for example, from the exchange eternal links or from the article exchange) and from the internal pages of the same site (and, along with external links, it helps to increase the static and dynamic weight of the page).

For example, my blog is in the Top of Google for many frequency queries, but not in the Top of the Runet mirror. It turns out that either the general trust of the resource is still not enough for this, or the backlinks have not yet begun to work due to the lag used, or these documents are under the filter for re-optimizing texts (which is also possible).

The Google.ru search engine attaches great importance to the presence and number of incoming links (external and internal) to a document and more respects direct entries search query. In Yandex, the link factor is of somewhat lesser importance, and there it will be very important not to overdo it with direct occurrences, use more word forms and dilutions. But, again, search algorithms are evolving and over time they will get closer to what we now have in the global search with the .com extension.
I didn’t check it myself and didn’t feel it, but it is believed that through links (placed from all pages of the resource, for example, in the donor sidebar) work well in Google, because. for him, it is precisely the quantitative ratio of the reference mass that is important. Yandex, on the other hand, simply glues the drafts together and it is unlikely that their total weight exceeds the weight of a regular external link from a single page of the same donor.

Search traffic- this is manna from heaven for any owner of a web resource, the most stable and, as a rule, the main source of visitors to the site. For example, for me it is about three-quarters of the total attendance. Therefore, I do not get tired of repeating in almost every article - take all the slightest nuances of search engine optimization with all seriousness. What may seem like a trifle or overkill to you can become a key moment in the success of your project.

True, there are also quite a few nuances in observing all the requirements, the main of which is the rapid change in the rules of the game by search engines. Of course, the main basic and fundamental optimization techniques remain unchanged (at least for a long time), but nevertheless, Yandex is characterized by a sharp change in attitudes towards certain cheating methods.

Previously, with Google, you could feel more calm, because she was not so feverish. But the spring of 2012 came and with it came the zoo: Penguin and Panda. They came at once on a global scale and affected all countries. After that, the search results began to constantly shake and almost every second site in the world suffered from these filters to one degree or another.

It was like a bolt from the blue. Everyone scolded Yandex in unison, and then abruptly switched to its bourgeois competitor. Penguin began to punish the poor quality of the incoming link mass to the site, and Panda - for re-optimizing content. One gets the feeling that the developers have set themselves the task of making promotion under Google is as unpredictable as possible(today you are in the Top, and tomorrow in ...). Why do they need it?

Most likely the reason is money. If SEO does not give at least some guarantees and stability, then everyone will begin to use an alternative method even more actively, namely buying contextual advertising. Actually, this is what is happening now. As long as there are search engines, the situation will worsen more and more.

But nevertheless, search traffic is formed from Yandex and Google, and in many cases, these two search engines will give approximately the same number of visitors. So it will be necessary to take into account the nuances of optimization for both.

Global (Google.com) and regional search (.ru, .ua)

Let's start with the fact that Google positions itself as a search engine throughout the world's Internet. In this regard, it has both a global search engine.com, which works with English-speaking users from all over the world, and regional search engines (for example, .ru or.com.ua, related to Russia and Ukraine).

In the global google.com, in addition to a huge number of visitors, there is also a huge number of indexed sites in the database (a huge collection is collected there), and from this it follows that it will be very difficult to get into the top of the results there. In addition, in the world search engine it will be almost impossible to take a place in the top for high-frequency queries in a short time.

This is primarily due to the large number of filters that are used. The global search engine.com uses pessimization, thus exercising strict control over the quality of donors (sites from which links to your resource will be placed), the development of your project, the speed of link building, etc. things.

As a result, only resources that exist and develop for quite a long time (sufficient for the search to be convinced of their viability) will be in the top for highly competitive queries.

At the same time, in regional search engines (for example, google.ru or.com.ua) it is quite possible to get into the top for high-frequency queries within one or two months after the creation of the project. This is due to the fact that many of the filters used in.com do not work there, or they do not work in full.

But he gradually transfers and strengthens the filters of his regional search engines, so this problem will also have to be faced in the near future when promoting. Actually, it has already happened. After the arrival of the Panda and the Penguin, everyone became equal.

For all its sophistication and perfection, the search engine cannot guarantee a 100% correct determination of the region to which your resource belongs. As a result of this, a rather unpleasant situation can arise, consisting in the absence of your site in the search results of the desired regional Google search engine (we promoted, for example, under England, and the search decided that your site belongs to Australia, as a result, your project will not be in the English search results ).

Even the language of the content of your resource cannot serve the guarantor of the correctness of the definition of the region. Alas and ah, even the fact that your site is in Albanian does not mean at all that it will appear in Albanian Google SERP. How does he determine the region to which this or that project belongs, and how can we, on our part, help him make the right choice?

Everything is pretty simple here. First of all, when trying to attribute a resource to a particular region, Google looks at which this Internet project belongs to. If the domain explicitly indicates a regional affiliation (for example: .RU zone - Russia, .DE - Germany or .US - states), then the search engine will select the region for the site relying on this.

Therefore, if you use for your site Domain name belonging to the zone of a particular country, then there should be no problems with choosing the wrong region for your resource.

But your resource may well have a domain that belongs to some common zone (like .COM or .NET). What guides the search when choosing a region in this case? It turns out that he analyzes hosting server IP address on which the project is located. Which country this IP address will belong to, the site will be assigned to such a region.

Therefore, when creating a new project focused on promotion in the Google search engine of a certain region (country), you should take care that it immediately and accurately determines the region of your site. To do this, you will either need to choose a name in the domain zone of the desired region, or use hosting with IP addresses of servers in the country you need.

If he did not correctly determine the regional affiliation for your resource, then you, in principle, can add an additional word to the keywords of the search queries for which you are advancing, specifying the regional affiliation (for example, “search promotion Russia”).

And in this case, your website will participate in the regional issuance of Google for the country you need (Russia), but not for a high-frequency query ("search promotion"), but for a much less high-frequency one ("... Russia").

If, on the contrary, you want to create a resource focused on many countries, then be sure to choose a domain name from a common zone (like .COM or .NET), and choose hosting with the IP address of the country from which the largest number of visitors is expected.

Setting the site region in the Yandex search engine

The Yandex search engine has recently also begun to distinguish sites by region. But in this case, regions are not understood as countries (as in Google), but regions of Russia. The regional affiliation of the site is determined based on the mention of the region on its pages or based on the settings that the resource owner made in .

After you log in with your account in the webmasters panel, you will need to select the items "Site geography" - "Region" from the left menu:

As you can see from the screenshot above, Yandex has not defined a region for my blog: The content of the site does not have a pronounced regional affiliation. Otherwise, you will need to enter the desired region of the site in the appropriate field and indicate in the field below the URL of your blog page, where the name of this region will appear.

Once again, I would like to draw your attention to the fact that hosting should be chosen not only for reasons of correctness of determining the region (with the IP address of the country in which you want to see your resource), but also according to the degree of its reliability. In terms of site optimization, reliable and stable hosting is very important, because constantly for search engine bots, as a result of or other host failures, it can lead to a decrease in the position of the site in search engine results.

Therefore, approach with all responsibility for your project. Personally, at the moment, after a series of experiments, I am most impressed with InfoBox provider, my first impressions of which you can read in the article on .

In short, InfoBox currently has a lot of bonuses (30 days of freebies plus a free domain forever if you pay for hosting for three months) and an excellent technical support service.

If you think that I'm here crucifying about this hosting only in the hope of getting it, then I hasten to dissuade you, because InfoBox exists only for legal entities, and I am an individual. It's just that hosting is really not bad, and I sincerely, without any benefit for myself, I advise it.

How the Google search engine works

In principle, there are no special differences in the logic of Google from the work of other search engines. I already wrote a rather detailed article about, and almost all of this can be attributed to our hero. Therefore, without dwelling on the details, I will try to briefly describe how the whole thing works in terms of determining the documents that are most relevant to a particular request.

So, in Google, as well as in other search engines, two basic principles are used, guided by which it determines the position of a particular document (by document, I mean a web page) in the search results for a specific request. First, it analyzes the text content of the document, thus determining its subject matter and making a count.

And already on the basis of these two factors (content of the document and link ranking), it determines the position of the site in the search results for a particular search query. Google searches not on real sites, but by the so-called collection, which is all the documents indexed by the search engine on the network.

Indexing is reading the contents of a page and storing all the words contained on it in the form of reverse indexes, which takes into account the location of this word in the document and the frequency of its use.

Saved copies of documents are also added to the search base, on the basis of which the search engine will then form them for certain queries. The scanning of sites on the network is carried out by the so-called search bots, which move from document to document using links leading from these documents.

How can Google search bots find new resource pages? Firstly, a search bot can receive a task to visit a particular document after you add the address of a particular page to . Secondly, the bot can index the document by following a link from another or from your own resource.

From this we can conclude that good and thoughtful navigation will be useful not only to your visitors, but will also be able to speed up search engines. One of the ways of such acceleration is designed specifically for bots.

Backlinks to this document are collected by the Google search engine when indexing those documents on which they were affixed. As a result, when the user enters a specific query in the search box, he will analyze and find all documents that have at least some relation to this request, and then among them sorting will be carried out according to the relevance (correspondence) of documents to this query.

When calculating relevance, the content of the document is taken into account, as well as the number and quality of backlinks leading to it.

Main and supplemental (supplemental) Googol indices

The material capabilities of Google (both monetary and hardware) allow this search engine to index all pages in a row and store them in its index database (collection). Smaller search engines, including Yandex, cannot afford such a luxury and remove duplicate content (for example) and other low-quality documents from the index.

But our hero is not like that - he has such great power that he is able to store in his collection all the documents (web pages) indexed by him on the network.

True, for webmasters, this is of little use, because the Google database consists of two parts: main index and additional(supplemental, it is also sometimes called snot or simply snot). So, it searches only for documents that are in the main index, and the documents (web pages) that got into the snot practically do not participate in the search, except perhaps only if basically there are no answers relevant to the request at all. And the probability of such a case is extremely small.

I have already written about ad hoc and therefore indirectly evaluate the quality of your web project. Although you can, without using any services, see how many pages of your site is in the main Google index.

To get started, enter the following query into the search bar:

Site:site

replacing the domain name of my blog with your own. As a result, a page with the issue will open, where all the pages of your resource that are in the index will be listed. Documents will be listed here not only from the main, but also from the additional (supplemental) index. Below the query string will be the total number of pages of your resource indexed by this search engine:

Now, remembering the total number of pages in the index, modify the query in the Google search line to the following:

Site:site/&

replacing the domain name of my blog with your own. As a result, a page with issue will open, where only those pages of your site will be listed, which are in the main index:

Only these documents, located in the main index, will be searched. I have already written about the reasons that can lead to pages getting into an additional, rather than the main index, but I will repeat myself a little and, perhaps, add a few new possible reasons why a page may end up in Google's snot:

non-uniqueness of the page content (full or partial duplication of the text of another page of your resource or any other)
too little text on the web page (images, although they are taken into account by image search, as well as hyperlinks do not count). I can’t say exactly how much text in characters or words should be in the document to display it from Google snot, but here’s what the text size should be for it the best optimization for search queries, I already wrote
the page can get into an additional index if you forgot to register for it
snot also threatens pages that have mega-tags Title or Description are not unique or consist of one word

Video from youtube.com about the principles of promotion in Google:

Good luck to you! See you soon on the blog pages site

By keywords

one . We open the site images.google.ru. In the search bar, type what we want to find, and press the Enter key on the keyboard.

2. Photos and drawings found on request will appear. We go down using the wheel on the mouse or the slider on the right side.

3 . To see the image in normal (large) size, click on it with the left mouse button. As a result, it increases.

4 . To download it, right-click inside and select "Save image as ..." or a similar item from the list. A small window will appear in which we select a suitable location for this snapshot on the computer, and click the "Save" button.

Image from your computer

How it works. You add a photo or drawing from your computer to the service, and Google finds copies of it on the Internet, as well as similar images.

When it's needed. For example, to find out who exactly is shown in the picture or to find similar photos. And also to find the same photo, but in a larger size.

Also, this method helps to recognize the scammer. For example, when meeting on a social network, you can check whether the photo really belongs to this person.

Method 1

Go to images.google.com
Open the folder on your computer where the photo is located. For convenience, we make the window smaller (not full screen).
Click the left mouse button on the file and, without releasing it, drag it into the search window.

The image is added and the results are shown immediately. There will be duplicate photos (if they are on the Internet), as well as pages where it occurs, and similar images. In general, different information about this file.

Method 2

If it was not possible to drag the picture into the window, you can add it there in another way:

one . We open the site images.google.ru

2. Click on the camera icon at the end of the search bar.

3 . In the window, select the "Upload file" tab and click on the "Select file" button.

4 . A small window will open, through which we find and open the desired image from our computer (for this, simply double-click on it with the left mouse button).

Based on a photo from a website or social network

It happens that you need to find an image not from your computer, but from some site. For example, from news on the Internet or from a page on a social network. Of course, you can first save it to your computer, and then add it to Google. But there is an easier option.

one . Expanding the image. To do this, we point the cursor at it and, if its appearance has changed to a hand with an outstretched finger, click once with the left mouse button.

2. We click on it (inside) with the right mouse button and select the item "Copy image URL" or "Copy image address" from the list.

Google (Google) is the largest search engine on the Internet, launched in September 1998.

Google is owned by the American corporation Google Inc. and ranks first in the world in terms of popularity with an indicator of 77%.

Google.ru - Main page

Undoubtedly, the main function of Google.ru is to search for the necessary information on queries entered by users. In order to find the necessary information, the user only needs to enter the desired word, phrase or sentence in the search bar. After that, just press "Enter" on the keyboard or on the magnifying glass image directly on the site. By the way, in order to find the necessary information on the Internet, you can also use the portal.

It is quite convenient that when searching for the necessary information using Google.ru, the user can enter the desired queries not only directly from the keyboard of his device, but also use on-screen keyboard or voice search, which is undoubtedly convenient and affordable.

Google.ru - On-Screen Keyboard

In order to be able to log into Gmail, YouTube, Google+ and other Google services, the user just needs to create an account. After that, using a single login and password for it, you can visit various Google services.

Google.ru - Create an account

It should be said right away that Google.ru has a lot of services and tools, each of which has its own purpose and application.

There are products whose task is to facilitate the work on the Internet. Among them is the well-known browser Google Chrome.

Google.ru - Google Chrome

Products for mobile devices(Search, Maps) and specifically for business, which include AdWords, AdMob, AdSense and others.

For those interested in multimedia, YouTube, Image Search and Video Search, Books, News and Picasa will be useful.

Google.ru - YouTube

Undoubtedly, the Google Maps service, which is a map and satellite images of the Earth, will be useful. There is also a business directory and a road map.

Google.ru - Google Maps

These are just some of the services available. You can get acquainted with their full list directly on the Google.ru website by clicking on the "Services" icon located at the top of the page.

Google.ru - Tabs

For those who find this not enough and need even more information about Google.ru, it is worth visiting the tab called "All about Google", which is located at the bottom of the page.

Google.ru - Tabs

The default search for Google Chrome is, of course, the Google search engine. Everything is obvious: in Google Chrome, the developers decided to add their own “brainchild”. How to change this search engine in the browser, change its geolocation, as well as how to take advantage of its unique features, install additional search engines, read in detail in this article.

So, how to set up a search string: from simple to complex.

After installation, launch Chrome and see ...

Nothing more than a field for entering a query in the legendary Google. Under its logo is the name of the country corresponding to the geographical area of the computer's IP address. If you use a proxy server, the state in which it is physically located (for example, Turkey) will appear on the picture, and in your native language. And if the IP is "open", your country will be displayed. That is, when the browser is launched, the user's geolocation is determined automatically.

Look at the panel. Everything suits me? Search engine, its location? No problem - feel free to enter any request in Russian in the field above the visual bookmarks or in the address bar (the browser will quickly figure out that you are not typing a URL, but are looking for something). By the way, the service is free.

Change search engine location

For example, you are somewhere abroad or use a proxy, and Chrome regularly gives you the geographic zone to which the IP belongs, for example, England. And you are fundamentally interested in extradition in Russia or Ukraine. How to be? Create the appropriate settings:

1. Press the "Menu" button in the top bar on the right.

2. Select "Settings" from the list.

3. In the "Open at startup" section, enable the "Defined pages" button.

4. On the same page, click "Add".

google.ru - Russia;
google.com.ua - Ukraine;
google.kz - Kazakhstan.

6. Click the OK button.

7. Restart Chrome and you will see the search engine in the desired location.

Don't want Google, want something else

If you like Google Chrome in all its "guises", but you want a different search engine, you need to change certain options:

1. In the settings, in the "Search" section, click "Configure search engines".

2. In the block "Other search engines ..." enter the data of the search engine of interest (for example, Yandex). Click Done.

3. Restart.

4. Return to this panel. At the top of the window, hover over the search engine link. Click the "Set as default" button that appears.

Now, when entering a request, it will be automatically sent to the specified system - yandex.ru, mail.ru, etc.

Note. You can quickly switch search engines in the Search drop-down menu.

I want to use several search engines at the same time

Well, this is also possible in Chrome. Follow instructions:

1. Log in to your browser settings.

2. Click the mouse to activate the setting "Defined pages ...". Follow the "Add" link.

3. Add all necessary systems (Mail, Yahoo!, etc.). Click OK.

4. They will automatically open.

Another option to run multiple search services is fixing tabs:

open the necessary resources;

click on each tab and in the context menu select the command " Pin ...";

They will also open immediately upon startup.

Advice! You can also use general search engines if you need alternative search results for a query of interest.

How to remove an unnecessary search engine?

In principle, this procedure is similar to closing a window in Windows:
1. To remove the link, open Pages on Startup.

2. Hover over the URL, click the cross icon.

Similarly, deletion occurs in the panel " Search engines».

How to change search settings?

Google has a lot of additional settings that speed up the search, increase its accuracy. Consider the basic solutions:

1. When typing a query, its options with additional words and phrases automatically appear at the bottom of the field. They refine the query and free the user from having to type it in full.

Hints are selected with a mouse click. In Chrome, you can set a picture, a photo in the search as a query. Right-click on it on the page and select "Find image ..." from the list of commands.

4. Use search add-ons. The entire list of commands is displayed on the page - http://www.googleguide.com/advanced_operators_reference.html.

They perform specialized searches for data according to specified conditions. For example, they find the request only in links, anchors, text, tab title, etc.

We wish you to quickly find all the necessary information using Chrome.