My mentors. You can't go back in time and change your start, but you can start now and change your finish. Survival of the Fittest

There are those who believe that social media is the catalyst for a new way of doing business, and that it will ultimately change the way companies connect with customers. Others believe that for them to truly make a difference to organizations, they need to adopt a customer- and employee-centric culture.

Then, there are those that study the evolution of consumer behavior and market changes in order to develop information-based strategies for business as a whole and, in some cases, demonstrate the need for organizational change. To compete successfully in the future, you must bring these internal best practices together and drive the combined efforts to make major changes.

Social media +
Customer service and employee empowerment +
Insight +
Developing a compelling customer experience through product and engagement =
Holistic approach

We must understand that no matter how successful we are today, we can always improve the way we compete for the same or greater profits tomorrow. Your goal within the organization is to create a dedicated task force to drive change, transform the culture to recognize unexpected opportunities, and reconcile previously intransigent decision makers to create and guide positive customer experiences.

Sounds simple, doesn't it? Unfortunately, none of this is easy, but it is nonetheless important to help your organization adapt in anticipation of the changing business outlook.

People only see the brand, not divisions or functions

The topic of the future of business is a little broader than social media. Yet when we look at the top three divisions that are responsible for social media within an organization today, marketing, advertising and customer relations, by and large, own social media.

Vital functions such as product development, customer service, HR, finance are virtually non-existent. Here we are at the beginning of the end of business as usual, and the change leader, social media, is already a separate division within the organization itself that they are trying to transform and unify.

This is why your role cannot simply be reduced to social media. You are agents of change, and your mission is to use the tools and channels necessary to help make your company, your story, your mission and vision relevant to the new era of consumerism.

Booz & Co. and Buddy Media recently published a report that documents the shift from “Campaigns to Opportunities” and highlights how firms are thinking beyond campaigns, viral videos or tweets to find the true meaning of “Like.” What struck me about this report is that it is one of the first to show that departments beyond marketing are beginning to embrace the social nature of Facebook, Twitter, YouTube and blogs (the four leading social platforms).

Here we can see an increasing adaptation of customer service, research, sales and product development until, one day, social media becomes evenly distributed throughout the organization as an evolution of a more customer- and employee-centric approach.

Changes require support in the business world, and this support will come from the managers supervising the project. However, it is up to you to convince the leader that he is willing to take the risk of your actions and your vision to move forward within the need for change.

In this report, one third of companies have a senior executive who is responsible for social media throughout the company. There are still 65% of companies that operate without the beneficial influence of management or the participation of executives.

As a wise executive told me for a new book, “If you come to me asking for a budget and resources for social media, you have lost. If you can demonstrate how social media aligns with our business goals and the role it can play in helping us achieve our goals, you will win every time.”

The study found an interesting range of key success tools. I wanted to highlight some of them as a means to guide the transformation that makes social branding a much more important state of social business. The big theme here is developing a tailored structure and creating a culture of change to unite the organization around a holistic approach.

Ability to react quickly
- Mastering what can be achieved through social media
- A culture that encourages experimentation
- Education
- Unique content that is exclusive to each audience

The report echoes an existing observation that nearly 40% of companies voted for a situation where social media is an agenda item at the CEO level. The question here is to what extent is social media taken into account at the top? Is social media a channel for spreading millennial influence?

That's why we need to revisit the first paragraph of this article to clearly communicate what's possible in them and other advanced channels. This is about interaction with clients. The rest is just technology. Everything you post in these channels speaks volumes about how your company sees and considers your customers, and your work will, at a minimum, be measured and valued in its own right.

As you can see, the example use cases reflect the divisions that own social media today. However, beyond marketing, we can see that customer service, market research, sales, product development, and employee engagement show serious examples of what is possible.

Survival of the fittest

What the future holds is nothing less than Digital Darwinism, the evolution of consumer behavior where society and technology evolve faster than the ability to adapt. If money is the lifeblood of the economy that makes the world go round, in an ecosystem where people are at the center of their personal online consumer experience, attention is the new economy. This is perhaps not survival of the fittest, but survival of the fittest.

Cultivating influential connections and reaching more and more confused consumers requires much more than a presence on Twitter and Facebook. The future of business is co-creation and is therefore driven by the careful creation of shareable experiences between consumers.

This experience must be planned, strengthened and spread over time. Marketing alone cannot create a shared customer experience and turn it into sales or customer loyalty. Retention, engagement and empowerment must touch customers and employees, and to do this, the entire organization must be #AdaptiveForm.

Those who wait patiently do get something eventually, but it's usually what's left over from the people who didn't wait.

Only those who are worse than us think badly of us, and those who are better than us simply have no time for us. - Omar Khayyam.

The lower man soul, the higher nose up. He reaches with his nose to where his soul has not grown.

Any luck is the result of long preparation...

Life is a mountain. You go up slowly, you go down quickly. - Guy de Maupassant.

Give advice only when asked. - Confucius.

Time doesn't like to be wasted. - Henry Ford.

Nothing is impossible in this life. It just happens that there weren’t enough attempts...

Don't make decisions when you're angry. Don't make promises when you're happy.

There are two ways to live life. One way is to think that miracles do not happen. The second is to think that everything that happens is a miracle. - Albert Einstein.

Truly, always where reasonable arguments are lacking, they are replaced by a cry. - Leonardo da Vinci.

Don’t judge what you don’t know - the rule is simple: remaining silent is much better than saying nothing.

A person finds time for everything he really wants. - F.M. Dostoevsky.

We will not come to this world again, we will not find our friends again. Hold on to the moment... After all, it will not be repeated, just as you yourself will not be repeated in it...

They don’t plan friendship, they don’t shout about love, they don’t prove the truth. - Friedrich Nietzsche.

Our life is a consequence of our thoughts; it is born in our heart, it is created by our thoughts. If a person speaks and acts with a good thought, happiness follows him like a shadow that never leaves.

I really don't like arrogant people who put themselves above others. I just want to give them a ruble and say, if you find out your worth, you will return the change... - L.N. Tolstoy.

Human disputes are endless not because it is impossible to find the truth, but because those arguing are not looking for truth, but for self-affirmation. - Buddhist wisdom.

Choose a job you love, and you will never have to work a single day in your life. - Confucius.

It’s not enough to know, you have to apply it. It’s not enough to want, you have to do it.

A bee, having thrust a steel sting, does not know that it is missing... So fools, when releasing poison, do not understand what they are doing. - Omar Khayyam.

The kinder we become, the more kindly others treat us, and the more good we are, the easier it is for us to see the good around us.

Smart people do not so much seek solitude as they avoid the fuss created by fools. - Arthur Schopenhauer.

There will come a time when you decide it's over. This will be the beginning. - Louis Lamour.

A person's worth should be determined by what he gives, not by what he is able to achieve. Try to become not a successful person, but a valuable person.

Before you diagnose yourself with depression and low self-esteem, make sure you are not surrounded by idiots. - Sigmund Freud.

Wise quotes about life - The purpose of pain is to push us to action, not to make us suffer. - Tony Robbins.

When driving a nail into the soul, remember that even if you pull it out with your apologies, you will still leave a hole there that will heal for a long time and torment its owner. Don't hurt those who love you with all their hearts.

If you have a reason to live, you can endure almost any HOW.

My direct mentor at LR is one of the strongest leaders, Heinrich Erdmann. An extraordinary personality. When I saw him for the first time, I thought “it would be nice to have such a mentor.” But at the same time, I understood that every day we make our own choices.

Our future depends on our choice. I worked for another great company.

It was even successful for a while. Everything was carried out with sheer enthusiasm and desire to change something. BUT! I was missing something. There was no training system. Just "porridge". Why reinvent the wheel yourself if it has already been invented. If you just need to sit down and go...

Time has passed. And Heinrich Erdman became my mentor. One morning I woke up and realized that I had to make a choice, make a new decision that would affect my life. I have one life. And I have a lot to do. For your family, for yourself.

The most important thing in making my decision was that it was in the team of Heinrich Erdman and Andrey Vedenev that there was step-by-step training for our entire team. There are developed strategies and a system (which I was missing) that works and brings results! It doesn't matter what level you are at. It is important that all beginners connect to this system and learn from professionals who have already earned a lot of money. It doesn’t matter how far you live from your mentor. You will receive a step-by-step plan for building a business. The main thing is to put the acquired knowledge into action.

Mini presentation from Heinrich

You can't go back in time and change your start, but you can start now and change your finish.

All these people are my teachers and mentors in the LR business.

Heinrich Erdman, Andrey Vedenev and Nikolai Mrochkovsky

I laughed while watching this video. I was born on February 4th. And for me this means that I can be a follower of these wonderful guys :) But if you add the 2nd month to the 4th birthday, and then divide it all by two. There will still be THREE :) So everything is great!

Andrey Vedenev

Parable:“Help from Above” One day, Zeus and Hera sat in heaven and looked at people. Suddenly Hera noticed a poor fellow lying under a tree and crying bitterly. He was very poor: his clothes had turned into rags, and the sandals on his feet were almost completely torn. Hera took pity on him and asked Zeus: “You see that man who is crying bitterly - help him!” - I already tried, he’s not ready yet! - Zeus answered. But Hera was sincerely sorry for the man: “How heartless you are!” After all, it costs you nothing to give him some money. You see, he is hungry, he has nothing to wear. Zeus smiled: “Okay, I will fulfill your request.” But I’m telling you, he’s not ready yet... And lightning pierced the cloudless sky. It seemed like the whole world froze for a moment. But then the birds chirped again and the sun came out. And a large bag filled with gold coins appeared on the road. The man walked without raising his head and came straight into the bag. He tripped over it and, afraid of completely tearing his sandals, jumped to the side. Without taking his eyes off them, he carefully stepped over the bag. Noting with bitterness that another buckle had come off, he wandered on, sighing... Moral: even if you are waiting for help from above, be ready to accept it...

Don't pass by your bag of gold! And don't regret your old sandals!