Search frequency. How to determine the frequency of a request in Yandex

In our article about the types of search queries, it was said that queries are divided into HF, MF, LF and MLF. You can read more about all types in the article - Types of search queries. Today I would like to talk about how to check the frequency of a request and find out what kind it belongs to. We will consider the most convenient way to check - using the Yandex Wordstat service or the selection of Yandex words. This service is designed to display statistics on search queries in this system.

Request frequency in Yandex PS

The Yandex search engine, in addition to its main functions for users - searching for sites to answer questions, has an excellent service for site owners, which allows you to find out how popular a particular request is, that is, determine its frequency.

Search frequency - this is the number of times the user enters a specific query in the search engine for a period of time (in Yandex for 1 month). That is, when checking the query "Apartments in Moscow" for its frequency, we will find out how many times a month users typed this phrase into the search line.

Determine the frequency of the request

As mentioned above, we have 4 types of search queries: high-frequency, mid-frequency, low-frequency, micro-low-frequency. Now it's time to learn how to identify it. We need the Wordstat service - wordstat.yandex.ru. It is also worth noting that in order to use this service, you need to register with Yandex itself (it is enough to have a mailbox). The service is completely free, which is good news.

As you can see, the page has only an address bar for entering a query and a few additional features. We are currently interested in determining the frequency of the request. To do this, we drive the necessary query into the search line and get the result. For example, take the request "Politics News".

As you can see, this search query has 23,473 impressions per month. Accordingly, the request is high frequency. Also in the left column you can look at requests in Yandex that contained this phrase, and similar requests are shown in the right column.

So, let's look again at which requests we will have high-frequency, and which ones belong to other types.

High-frequency query - more than 5,000 impressions per month

Medium-frequency query - from 500 to 5,000 impressions per month

Low-frequency query - from 50 to 500 impressions per month

Micro-low-frequency query – Less than 50 impressions per month.

Important! These figures are not exact, and the frequency of a search query for a particular species may vary depending on the subject. For example, for some topics, queries with more than 10,000 impressions per month will be high-frequency.

Let's try to enter a micro-low-frequency query into Wordstat. For example "coronary bypass research"

As you can see, in Yandex, such a request is entered only 35 times a month, and it should be attributed to MNP. Promotion for such a request is the simplest, but the number of visitors to the site will be very low.

Important! The data you see in the "impressions per month" column is not accurate. Yandex provides you with information about all requests that contained this phrase.

For example, the request "Dentist Moscow"- 500 impressions per month. But these impressions will also include requests “Dentist at home in Moscow”, “Paid dentist Moscow” and others. To determine the number of exact entries, you need to use the additional features of Wordstat. How to do this, we will consider below.

Determining the number of exact and morphological occurrences of a query

The results shown above, as already mentioned, do not give an accurate picture for a particular query. To determine the exact occurrence of words in Wordstat, we need to use some additional functions.

Let's take the query "Buy a moped".

As you can see, this query has 105,048 impressions per month. However, these impressions will include the phrases "Buy a used moped", "Buy Alfa mopeds" and others.

In order to determine the exact occurrence of a search query, we need to put the query in quotes.

As you can see, this query only got 4,400 impressions. This is the number of times users enter this query in Yandex per month. At the same time, 4,400 impressions include morphological changes in this query. That is, here are the results of queries “Buy mopeds”, “Buy a moped”, “Buy a moped” and others.

To get the exact number of impressions for a query in a particular form, tense, and case, you must precede each word in that query with an exclamation mark. Search query types

Hello dear readers!

There was an idea to combine all the articles related to the topic of the frequency of search queries. And here I am in a hurry to implement it.

Today we will talk about the analysis of the frequency of search queries, combining all the knowledge accumulated in the previous texts.

Request frequency

First of all, let's decide again how we will group requests. It is no secret to anyone that low-frequency (LF), mid-frequency (MF) and high-frequency (HF) stand out. But how do you determine which group a request belongs to? Previously, I suggested this scheme:

• LF - up to 700 requests per month;
• MF - up to 2000 requests per month;
• HF - all the rest.

This scheme is still valid, but it is applicable for SEO topics.

In reality, most SEOs are guided by the following scheme:

• up to 1000 - low-frequency;
• 1 - 10 thousand - mid-range;
• over 10 thousand - high-frequency.

This formula is also true, but it is considered general. If you work in competitive topics, where it is extremely difficult to break into the TOP of search engines, then these numbers are reduced.

Now you understand that it is better to determine the frequency depending on what subject your resource belongs to.

LF, MF and HF

I think it is not necessary to describe in detail each type of request, its features and nuances. All this has already been covered in sufficient detail in previous articles, you just need to read them:

This topic has also been repeatedly raised in previous articles (for example, in the article), but, as they say, repetition is the mother of learning.

So, there are three services that are suitable for analyzing the frequency of requests:

• Google Adwords
• Rambler.Adstat

The most accurate is Yandex.Wordstat, because. it covers more than 50% of the Russian-speaking audience (through the search engines Yandex, Mail, etc.), respectively, and the numbers here are the closest to the truth.

In second place is Adwords from Google. The coverage area of ​​the Runet is about 30%, so the accuracy of determining requests is lower here. But still, this service should not be discounted.

Worst of all determines the frequency of requests Rambler.Adstat, whose statistics cover about 10% of the Russian Internet. Read about Google.Adwords and Rambler.Adstat in the article "". Let's talk about wordstat in more detail.

wordstat

You can access this service by following this link.

By entering a search query, you will get a picture of its frequency. Don't forget to use wordstat operators:

• If a request is entered in the window (pvc windows), then it will be calculated how many times this request was typed in Yandex (pvc windows, the cost of pvc windows, buy pvc windows, pvc windows in Moscow, etc.)
• If the query is entered in quotation marks (“pvc windows”), then it will be calculated how many times this query and its word forms were used (pvc windows, pvc windows, pvc windows, pvc windows, etc.)
• If you enter a query in quotation marks and with an exclamation point before each word ("! windows! pvc"), then it will be calculated how many times this particular query was entered.

Therefore, if you need to know the exact number of requests, then use quotes and exclamation marks.

When determining the frequency, do not forget that a low-frequency request is not always low competitive, and a high-frequency request is not always highly competitive. Therefore, be careful, try to determine both the frequency and the competitiveness of the request.

Purpose: Yandex Wordstat is one of the key tools for determining the current demand in a particular topic, and, accordingly, the formation of an actual semantic core. It is actively used by SEO-optimizers, copywriters and webmasters.

Searching for keywords using Yandex wordstat is one of the fastest and most convenient ways to select keys for the semantic core today. From experience, picking up keywords in this online Yandex service means collecting from 30 to 40% of the total size of the semantic core. Additionally, you can search for keywords in Yandex through the selection of search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

• Word frequency analysis (query popularity) for 3 match options: broad, phrasal, exact.
• Popularity of queries in different regions
• Determining the seasonality of a search phrase through the "Query History" tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYoB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module "selection of keywords"), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for collecting Yandex query statistics and the words themselves. However, you can also select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of ad units that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purpose is completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of pages with results is 40.
- The minimum frequency is 1.

1. Viewing query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see the statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately get to work.

In the search bar, enter the query of interest. For example, if you are planning to create an informational website on the topic of landscaping, enter "landscaping".

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! The frequency in Yandex Wordstat and Direct is not how many people entered this query in the Yandex search line, but how many times the Yandex Direct ad appeared for this search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not sum up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on "landscape design of the site", you can find out the statistics specifically for this area, with all sorts of additional words.

Case 3. To get around the Yandex limitation on the number of query options, they can be searched in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will get more options for search queries than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core, if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often screwed up and do not always correspond to real demand. Causes:
- site owners and seo companies monitor the visibility of their sites daily
- the work of various services for checking positions, cheating behavioral factors, grouping search queries

2. Region setting

If you are creating a site focused on a specific region (for example, a site for a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you should specify the correct region for statistics processing. You can do this by clicking on the appropriate button under the search bar. Here, you can also check the box in the "by region" position and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the region Russia, and after collecting, remove all regions except the one you need (you can find a lot of lists of regions of Russia, Belarus, Ukraine on the Internet). This way you can get a wider list of keywords.

In the "by regions" report, you can understand in which regions this query is more popular. And when you click on the button map» you can visually see on the world map the frequency of using the phrase.

Case 6. When hovering over a country, the percentage can be greater than 100. “Regional Popularity” is the share that a region occupies in impressions for a given word, divided by the share of all search results impressions that fell on that region. The popularity of a word/phrase equal to 100% means that this word is not highlighted in this region. If the popularity is more than 100%, this means that in this region there is an increased interest in this word, if it is less than 100% - a reduced one.

This data can be used in the formation of contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

• See detailed statistics by month, week.
• Assess the seasonality of a particular topic.
• Determine if the phrase is “dummy” (the number of impressions was boosted by webmasters in a short period).

By entering a search phrase and clicking on "Query History", you can see the impression statistics for the year. For example, by entering our query “landscape design” into the search for Yandex Wordstat words, we will see that this topic is at its peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find "twisted" / "dummy" requests, for example, if the phrase has a frequency of 0 for a whole year, and the frequency has become 3000 for the last 1-2 months. Explicit seasonal requests can be an exception to the rule, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a chart, it is advisable to analyze several requests from a group in order to understand the general upward and downward trends in the graph.

Yandex Wordstat will be useful for novice webmasters who create their first site. With its help, they can pick up key phrases with stable popularity. This will allow them not to depend on the season and have a more stable income.

Case 8. Wordstat statements don't work here! Be aware that this report does not support any query language operators. Seasonality of the query Yandex does not provide information using the "quotation marks", "exclamation mark" and all other operators. In this report, Yandex provides information on the widest match type.

4. Operators in Yandex Wordstat for keyword selection

The search form in Wordstat supports 5 operators, using which you can: "Refine queries", "Exclude unnecessary words", "Combine data for several queries":

• "-" operator. If you put it before a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a bmx bike -bu -moscow
• Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Flights to (Istanbul|Antalya)” is equivalent to two queries: “Flights to Istanbul” and “Flights to Antalya”.
• Operator "!" - Exact match. It is needed so that the words you entered are taken into account by the service in the exact form, without changing the endings or declensions.
• The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
• "+" operator. Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. The difference in the frequency of different matches for "all regions":

• Broad match - apartment cleaning - 15,912 impressions per month
• Phrase match - "cleaning apartments" - 1,963 impressions per month
• Exact match - "!cleaning! apartments" - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, while by broad match they can have very impressive values.

5. Consider word order in the query

If the core has 2 queries that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the advent of the operator: "!buy! Christmas tree" - "469 impressions per month" or "buy a Christmas tree" - "469 impressions per month"

It became when using the operator: "buy a Christmas tree" - "442 impressions per month" or "buy a Christmas tree" - "27 impressions per month"

Conclusion: the query “buy a Christmas tree” is more given than “buy a Christmas tree”.
The "true" frequency is 442 impressions per month for the most popular option - "buy a Christmas tree".
* verification was carried out - 09/26/2016
* Previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to fix the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]”, the ad will be shown for the queries “flight tickets from Moscow to Paris”, “from Moscow to Paris tickets”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets moscow paris” or “how to fly from moscow to paris”.

Often there is a task to collect all queries from 2, 3 or 4 words with the occurrence of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in the topic with the words cleaning, you need to form the following line - "cleaning cleaning cleaning".

More compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to form the following string - "cleaning cleaning cleaning apartments".

More compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The downside of Yandex Wordstat direct parsing is the technical limitations imposed by the service itself:

• When checking frequencies, it is necessary to form separate queries for each checked phrase. Due to this, the time for collecting information increases.
• With a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try to change the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for the convenience of working with Yandex Wordstat

• Yandex Wordstat Helper is an extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
• Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services, advertisers. Despite the fact that it is "sharpened" for advertising campaigns, this service also allows you to see Yandex statistics for popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific queries.

Selection of keywords for Yandex Direct can be done using the following instruction:

• Go to the page https://direct.yandex.ru/ .
• Click on the button " Place an advertisment” and click “start using the service”.
• Fill in the data on the advertising campaign and proceed to the next stage of its settings (the "next" button at the bottom of the page).
• Proceed to filling in the "new keywords" field.

By clicking on the "Search words" button and entering a search phrase, you will see the same statistics as in the word search service. Here you can add specific Yandex Direct key phrases so that your ad is shown on them. Tips are also available to fine-tune your advertising campaign.

Case 10. A very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if there are a sufficient number of accounts, thousands of phrases can be collected.

10. Additional budget forecast service in Direct

As we have seen, Wordstat and Yandex services are designed to solve completely different tasks. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, Direct is also used by advertisers to build their campaigns.

Nevertheless, in the functionality of Yandex Direct there is a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site, provided they get into the Yandex Advertising Network, while the latter can assess their advertising costs.

Case 11. In its interface, in the "Hints" window, only "not empty" frequency queries are displayed, with which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of a click on an ad, as well as the CTR (click through rate).

11. Features of Yandex Direct

• You can use both batch collection of phrases from the left and right columns, and refinement of all types of frequencies for the phrases in the table. This mode reduces calls to the service and significantly increases the collection speed.
• When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it gives out in the main Yandex.Wordstat
• When collecting frequencies in the KeyCollector through the Yandex.Direct interface, a huge data acquisition rate is achieved (up to 1000 phrases per minute for 1 stream).

Novice optimizers often ask questions about query frequency. What does MF, LF and HF mean? Is it possible that the theme of the site can influence the assignment of requests to any of the intervals? Etc. In this article I will try to give exhaustive answers to these questions.

What is the frequency of requests

Different queries have different popularity among Internet users. Some requests are given to search engines only a few times a month, while others are several thousand or even tens of thousands. The more often this request is used, the higher its frequency.

How to find out the frequency of a request

In order to find out the frequency of a particular request, you can use several special services.

The frequency of requests in Yandex can be found in wordstat.yandex.ru. To do this, enter the keyword of interest to us in the search bar and click the "Select" button. Yandex will show how many times users have asked queries containing the words you specified.

As you can see, for the request search engine this is 365398 impressions per month. Pretty impressive number. However, as mentioned above, this is the sum of all queries containing these words. In order to find out how many times a request was asked in a particular form, it is necessary to enclose it in quotation marks and put an exclamation point before each word. Thus, you need to enter in the search bar "!search system".

As you can see, there are only 3705 impressions per month.

In order to find out how many times this question was asked by Google, go to https://adwords.google.com . Here, everything is exactly the same as entering a keyword and clicking "Search".

The only difference is that in order to find the frequency of a keyword in a specific form, you need to check the box "Match types" against "phrasal.

Classification of search queries by frequency

Among optimizers, it is customary to divide all requests into three categories depending on their frequency. These are "low-frequency", "mid-frequency" and "high-frequency", abbreviated LF, MF and HF.

• High-frequency requests - HF, these are the words or phrases that are most often requested in this topic, the most popular, so to speak. It is customary to consider all requests with a frequency of 10,000 or more as high-frequency. As a rule, these are single-word queries like “TV” or “car”, etc.
• Mid-frequency request - MF, these are requests with a frequency of 1000 to 10,000. Usually these are verbose requests, more specific than HF, for example, "buy a TV"
• Low-frequency requests - LF, these are requests with a frequency of up to 1000. This is the most specific type of requests like: "buy an LG TV in Moscow."

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One of the most popular modules in Rush Analytics is the Yandex Wordstat parser, and this is no coincidence. When collecting a semantic core, it is necessary to know exactly the frequency of collected queries in order to correctly prioritize promotion and get rid of "garbage" and null queries. Often the task is to break through several tens of thousands of requests for frequency in Yandex, but this is not an easy task for self-written Wordstat parsers and desktop programs, and here's why:

1. Yandex Wordstat has good protection against parsing, for example, banning IP addresses from which parsing is performed and throwing captchas in response to requests from bots. To effectively collect data from Wordstat, you need an efficient algorithm for connecting IP addresses and other tricks
2. To parse a large amount of data using desktop programs, you will need a lot of IP addresses (proxy), which Yandex easily bans with a suboptimal connection algorithm, and a proxy is not a cheap pleasure
3. Also, for parsing, you will need to automatically enter a large number of captchas (for example, connecting Antigate for this task). This factor, with a non-optimal parsing algorithm, can make parsing itself unprofitable, since the cost of captcha will be excessively high
4. Most desktop programs do not have protection against data loss during collection. So, for example, having collected half of the data and spending money on it, if the parser fails, you risk not only not getting the remaining data, but also losing the data already collected

Parsing Yandex Wordstat in Rush Analytics

Considering all the difficulties that may arise when parsing Wordstat, we have made our Wordstat parser as fast, convenient and resistant to the maximum number of problems associated with parsing:

• No proxy or captcha! You no longer need to think about banning your proxies or the huge amount of captcha that Yandex issues. Just create a project, upload keywords and wait for the finished file with the result
• High parsing speed. Our algorithms use the optimal IP address connection scheme and other tricks to make the parsing speed phenomenally high - you will not even notice how your project will be completed!
• Data safety. By creating a project in our parser, you can be sure that it will be successfully completed and available for download at any time and from anywhere in the world - all data is stored in the cloud!
• Support for all Yandex regions. Many users have a need to determine the frequency of requests in Yandex not only for the Moscow or Russia region, but also for others, including Ukraine and Belarus. In Rush Analytics, you can determine the frequency of requests for any region that Yandex currently supports.

• Collection of all frequencies. With the help of our parser, you can collect all the frequencies: search query, "search query", "! search! query".

• Collection of the left column of Wordstat. In addition to checking the frequency of requests, it is possible to collect keywords from the left column of Wordstat with the setting of the parsing depth from one page to collecting all the pages in the left column.

• Collection of the right column of Wordstat. Collection of keywords from the right column of Wordstat is available.

If you need high-speed collection of Yandex Wordstat frequencies, Rush Analytics is the best solution, especially if you need to collect large amounts of data. For users with a need to collect more than 100,000 requests per month, individual conditions are provided, just write to our support at