How to make a beautiful Instagram account. How to make a beautiful Instagram profile header for business. Choosing the right style

The uniqueness of the modern Instagram profile today lies in its uniformity. High-quality content is good, but it’s even better when it is designed in accordance with a single concept. What solutions are there for this on the modern Internet? About this in our new material on the site

How to design Instagram in the same style? Do you want to please perfectionists and the most picky Instagrammers with the beauty of your profile? Or do you want to wipe the nose of annoying critics and haters?

Chances are, you've seen those perfect Instagram pages many times that you can't take your eyes off. I want to take an example from them. Such profiles are carefully thought out by their owners, taking into account the smallest details. That is why they become a real inspiration for other users.

A page in the same style, provided it is well and competently designed, will hold the attention of users for a long time. The more carefully the work is done, the longer the so-called “hypnosis” lasts. And this is exactly what every advanced Instagrammer is chasing.

There is probably not a user who would not like to attract the attention of new potential subscribers or clients. This is necessary for everyone! So why not create the perfect profile yourself? Everything is real - if only you wish! Let's figure out how to bring your plans to life.

This article is not intended to be a master class on how to become a great photographer. This will require talent and a lot of effort. The topic under discussion concerns rather the organization of the tape. Instagram is your personal gallery. So let's talk about how to make it attractive and how to create a unified account style.

In order to create a unified style on Instagram, you will need special applications for your smartphone. This is a very popular software that your competitors may already be using.

It is worth noting that these programs are far from pampering, but an excellent tool for effectively promoting a page on Instagram. Such software is in great demand among popular bloggers and other celebrities. But everyone can show off a beautiful ribbon! You don't have to become a celebrity to do this.

Applications will help you cope with the planning and design of publications on the social network. Armed with such software (programs for creating posts or a program for creating stories on Instagram), you no longer have to think about whether a particular photo/video is suitable for an existing gallery.

You will save yourself from the need to delete posts, rearrange them after publication, edit them, etc. All this can be done in the so-called “draft version” without affecting your personal page. In other words, you will always have a place at hand where you can outline a further plan of action. It's not just convenient, but also easy, given the accessible application interface. A little later you will become familiar with the most popular programs for various devices.

Before choosing one application or another, you need to familiarize yourself with their main functionality in more detail. Yes, they are all developed according to a similar scheme, but there are also differences between them. Some of these programs are equipped with special functions that may be useful for your comfortable work. Search, compare, analyze. Only in this way can you find the most optimal software from the proposed options.

The Best Instagram Photo and Video Scheduler Apps

Inpreview: plan your Instagram (designed for iOS)

A popular program for scheduling posts on the social network Instagram. It features a pleasant and intuitive interface. The main developer of the application is Yuri Fomochkin, our compatriot.

Software features:

• Availability of Russian version;
• The ability to upload several photos at once into a simulated feed to better understand what the final “picture” will look like;
• Moving photos to find the most successful combination of images;
• Publish a post with 1 click.

Preview – Design for Instagram (for iOS and separately for Android)

The most popular application for business accounts and opinion leaders. Preview has approximately 400,000 users.

Software features:

• Unlimited number of cells for working with the scheduler;
• Ability to set a schedule for posting various content;
• Advanced profile analytics;
• The presence of a “Spy” mode for those who like to monitor the accounts of their direct competitors;
• Automatic hashtag suggestions, search, selection and grouping of tags for publications;
• A modern photo editor with the ability to apply filters, and much more;
• Repost publications to your personal page without a watermark.

Disadvantages of the software:

1. English version;
2. To activate additional features, a subscription (paid) is required.

Plann + Preview for Instagram (for iOS and Android)

An equally popular comprehensive application for working on the social network Instagram. The base of active paid users is more than 90,000 people. The program helps improve the efficiency of promoting your personal profile on Instagram in general. Created for active and serious Instagrammers. That is, for people who use this social network not only for fun, but also to earn money.

To understand the application interface, you will need at least general knowledge of the English language. There is no Russian version available. The free version of Plann + Preview has a limited number of features. To expand the functionality, you need to buy the premium version.

Software features:

• Instagram main feed and stories scheduler;
• Planning, customizing and trimming content for publication in stories;
• Detailed analytics of your personal account;
• Ability to control several accounts at once using the application;
• There is a “Spy” mode;
• Grouping and quick management of hashtags;
• A cool photo editor for working with future masterpieces (here you will find a wide variety of ideas and tricks);
• Creating topic blocks;
• Synchronization between mobiles. devices.

UNUM – ​​Design Perfection (for iOS and Android)

Another great application for planning and designing a beautiful feed on your personal Insta page. The software was developed for two operating systems, however, the Android version of the program turned out to be slightly damp. Existing shortcomings have led to low user ratings. But the version for iPhone has no serious complaints.

Disadvantages of the application:

1. Lack of Russian version;
2. Additional functionality is only for subscription users.

With all this, the free version of the program offers very good working conditions.

Software features:

• The application allows you to save the necessary content for future publications. That is, the user no longer has to search for a particular photo in the phone’s general storage;
• Convenient drag and drop of publications to achieve the optimal “picture”;
• Great photo editor;
• Lots of filters for photo editing (free);
• Detailed statistics and analytics of personal profile;
• Access to managing multiple accounts in the application;
• A nice bonus: the ability to create and save notes for future publications. Next, you just need to add the saved text to the post;
• The hashtags used are saved (recent tags);
• Built-in hashtag counter;
• Reposts via UNUM;
• Search for photos on a social platform.

Snug for Instagram

Don't know how to create a unified style on Instagram? Or are you still wondering how to design your feed beautifully? This application will help with this. You will be able to understand how posts on your profile will look before they are posted. The software will also be useful to those users who do not know how to make a uniform photo style on Instagram. They can be easily adjusted to fit the overall style using the built-in photo editor. Working with it is quite easy - it will not be a problem even for a beginner.

Let's take a look at how the application works. What needs to be done for this? Everything is very simple! Brief instructions: the user uploads into the application those photos that he wants to publish on his personal page in the future. Then you need to move the photos in such a way as to achieve the most pleasant combination (all based on the personal preferences and tastes of the account owner).

This application is not free software, but its cost is symbolic rather than high (only 75 rubles). The app itself does not offer paid purchases or subscriptions.

In this article I want to tell you how to properly design a profile header on Instagram for a business account. How many characters does it contain and how to write on different lines, as well as insert emoticons.

If you are engaged in any business, then the header (description) on Instagram should clearly describe in a few words what you do, what services you provide or what you sell.

After all, if you don’t have anything written, but there is, for example, only a link, then the person will not understand anything... Or if you write everything without emoticons or line breaks, then the visitor to your profile simply won’t catch his eye on the description and will switch straight to photo. And from the photos of many it is not clear what they do.

Also, let’s agree that you remove from the description all “Oleg’s Mom,” “Daughter’s Mom,” “Husband’s Wife,” and other similar nonsense, because being a mother and wife is not an achievement in life. This is a normal continuation of its kind.

Therefore, in our profile we will only indicate what speaks about us from a professional point of view.

How to write an account description

To add a description, click on “Edit Profile” and you will see the “About Me” field. This is the description of your profile.

You can fill out a description of a maximum of 150 characters, so you need to write only the most important thing and what will tell you fully.

I will show you a description of the profile of my wife Yanina Eremeeva. I believe that for a person who does business, this is an almost ideal profile header. So let's get started.

Name

This line is a search string and everything written in it is included in the search. As we can see from Yanina’s profile (she works at Armelle), if a person enters “Yanina Eremeeva” in the search, he will see her. And also, if a person enters “Armelle” in the search, he will also end up in Ioannina.

Description

From the description we clearly understand that Yanina is the leader of the Armelle company (by the way, now you can put hashtags in the description). We see that Yanina has an auto program from the Armelle company, a warehouse and that she loves to travel. This way she can find like-minded people on Instagram.

By the way, as you can see, above the photo she has buttons “Call, El. letter and how to get there." These buttons can be connected in a business account. Read how to do this and what benefits you will get.

Since the principle of Instagram is to publish images and videos, it is ideal for promoting products and services that can be successfully displayed visually. “Walking” through top accounts, we notice how harmoniously they are built: the general color scheme or style, meaningful captions and following united at the mood of the profile. Therefore, today we will dive into the world of Instagram design and look athow to make a beautiful Instagram design. I will give useful recommendations regarding the design of a page on this social network.

Why is it important to pay attention to design?

Create an Instagram account- simple, the main thing is to pay attention to the design of your profile. This seems obvious, but let’s still look at the main reasons for working on presenting material on your Instagram account:

1. “They greet you by their clothes.” A beautifully designed profile is simply pleasant to look at. If the user initially stops on your page for pictures and inspiration, then he is more likely to be interested in the main purpose of the profile and your services/product.
2. Demonstration of product/service. An attractive product photograph will certainly increase the interest of a potential buyer, especially when the visual component is important. This applies to clothing stores, salons, photographers and other figures in the field of beauty and art. But if you try, you can attract attention to the car service. It all depends on choosing the right approach.
3. Attracting with usefulness and advice. If you sell clothing or accessories, use photos and videos to show them on a model or in combination with other items of clothing. Offer current looks or pay attention to fashion trends. Then your account for clients will not only be selling, but also entertaining.
4. Work results/reviews. Make a selection of your most successful projects, shoot them, adhering to the given style, and publish them on the page from time to time so that visitors can evaluate the results of your work.

The process of creating an account and uploading content is known to almost everyone. Let's dwell on how exactly to prepare that very content.

How to make your account attractive?

Before you start working on the design of your page, evaluate favorites Instagram profiles. Think about what exactly attracted you to this account? What features can you point out? What is the emphasis? And most importantly, what can be used from this to achieve the goals assigned to your page.Style on Instagram- one of the most important things. Now let's touch on the topic of photo processing in more detail.

General color scheme

This is one of the easiest ways photo design profile. This way you can style your account. You can repeat the same color in detail or add the desired shade to the photo using filters. Some accounts support several color schemes, playing with them in each publication, thereby maintaining the overall design of the page. You can alternate colors periodically, gradually changing them as new photos and accents are added, or you can clearly delimit each line. Don't be afraid to experiment.

Checkerboard effect

Geometry almost always looks unusual and attracts the visitor’s attention. You can create a checkerboard effect by alternating text and photos or posting in two different colors. For online stores, you can develop content to alternate between product cards and current articles and recommendations.

“Move” the boundaries

Frames will help you with this. Don't limit yourself to the standard square interface. Experiment with borders, symmetry and aspect ratio. A round frame is a rare but original effect, which, with the right approach, can sometimes be added to the profile to create accents.

White and pastel colors will brighten the page and draw attention to the images. Less commonly used are black frames, which look impressive, but should fit perfectly with your theme.

Here are several services and applications that will help you select and configure the desired effect:

- Frame Swagg;

Profile mood

Think about how a page visitor should feel when looking at your photos? Do you want to create a mood of carelessness and general fun? Maybe you need to show that the product is aimed at lovers of elegance and elegance? In any case, the main criterion should be a reflection of the essence of the product or service.

Using filters

As mentioned above, filters can support the overall color scheme of the account, its mood and style. This approach will allow you to combine photos that are not combined enough in the original. However, wise planning and selection of images, colors and filters will help you maintain an attractive design.

Here is a list of applications in which you will find beautiful filters and other photo processing functions:

— A Color Story;

"Net"

This technique is often used by photographers to highlight remarkable works. Since a user won't open every photo when scrolling through your profile, you can "force" them to view a specific image by arranging it in a grid. In the Instagrids, TilePic or PicSlit applications, you can divide photos into 3, 6 and 9 parts. Just keep in mind that when a new post appears, the “grid” will move. To avoid this, add at least 3 posts at a time or continue using the mentioned trick.

To decide on techniques and their combination, ask yourself the following questions:

1. What is the idea of ​​my brand? What product am I promoting?
2. How will the chosen effect help highlight the benefits of the offer?
3. What emotions and moods do I want to evoke in my subscribers?

Also keep in mind that maintaining a consistent style requires a lot of time and effort. However, this is the only way you can create a place for your project that will attract the target audience. This will lead to increased brand awareness and popularity.

How to maintain an account correctly: working with text on Instagram?

Instagram Rulesdoes not end with the processing and selection of visual content. To maintain your profile's effectiveness, use meaningful text. It could be:

• profile name and description;
• captions for publications;
• links and buttons.

Name and Instagram profile description

Remember that this information is indexed by search engines. Therefore, with a limit of 30 characters for the name and 150 characters for the description, you should fit the maximum amount of information. Do not duplicate the brand or company name if it is indicated in the nickname. It’s better to communicate the key points of your work, product, service, as well as your physical address, work schedule, website and promotional offers.

Additional text, links and active buttons

If you have a business account, save the allotted 150 characters of description by moving your contact information to special additional sections. This way you can specify your address, city and email. You can also cheat and add other relevant text in the “Address” line.

The free space in the description can be used to place an active link. This could be the address of your website, a useful resource that you talked about in your publications, or links to hot offers from your store. Link shortening services, for example, mssg.me, linktr.ee and others, will help you save precious characters.

The business profile also suggests using active buttons. They facilitate the process of contacting and obtaining information about the company or account owner. The disadvantage of this technique is that the desktop version does not have these buttons, and in the mobile version they are not expressive enough.

Tricks that not everyone knows

You can often come across accounts where textual information attracts attention no less than beautiful pictures. Let's look at a few techniques to achieve this effect:

1. Text on a new line. To do this, you need to go to your profile through a browser, open the section for editing it and, pressing “Enter,” submit paragraphs in the right places. Save. Ready.
2. Centered text. The principle is the same. Just add spaces in front of the line in addition to pressing Enter. Check how smooth and organic such text looks in the mobile version of the application.
3. Non-standard fonts. This is a bold but memorable example. To do this, you need to visit a site that specializes in creating such web texts, for example, sprezzkeyboard.com, and then transfer it to your profile description.
4. Using emojis. They not only allow you to convey the mood of the text, but also structure it, highlight key points and draw attention to certain thoughts. You can simply add them through the mobile version of the application.

Additional parting words

Remember that creating an account requires high-quality source material. Forget about blurry, sloppy photos and videos. Choose high-resolution images, preferably taken with a professional touch.

Don't be afraid to experiment with mood, style, colors and materials. Don't just post ads, but develop a cohesive page that not only promotes the product, but also provides lifestyle recommendations that are relevant to your target user.

SMM on Instagram

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Hi all! Ivan Patsyuk and the Internet marketing agency “Textum” are in touch. If you have already registered on Instagram and have gathered a solid audience or just want to start using one of the fastest growing social networks, then this article is for you.

Read this text to the end and you will find out:

The bad news is that it took me about an hour (!) to find among my followers those accounts that met at least a few of the Instagram profile rules. It's really sad.

To be honest, my page also did not meet all the parameters described below. If after reading this article you find that your profile is filled out incorrectly, this is not a reason to throw ashes on your head. Just edit it taking into account the recommendations below.

1st step. How to choose a nickname?

The answer to the question: how to correctly fill out a profile on Instagram begins with selecting a nickname or username, which is necessary to log into your account and is displayed at the top of the page - in the most visible place. If this name is chosen incorrectly, you will be very difficult to find.

Checklist for choosing or checking your nickname:

• short;
• in one word;
• understandable;
• logical;
• easy to remember.

Now more details. The nickname is written in English or Russian words are written in Latin. For this reason, avoid using letters that are difficult to convey in English writing (ts, ch, y, ё, sh, sch, yu, zh).

Unfortunately, most convenient one-word nicknames are already taken, so it is acceptable to separate the first and last names with a dot, hyphen or underscore. Numbers have no place in your nickname unless they are part of your brand name.

Below are examples of bad and good nicknames for personal accounts:

If you're using Instagram to promote a store or corporate brand, you can use the company name as your nickname. But try not to use words with an obvious commercial meaning, for example, “shop”, “sell”, “magazin”, “prodazha”, “showroom”, “salon”, etc. Nobody wants to be sold something to them.

Here are examples of bad and good nicknames for companies:

2nd step. Which photo to choose for your avatar?

How to fill out your Instagram profile not only correctly, but also beautifully? A high-quality avatar will help with this - this is the name of the user’s photo displayed in the upper left corner of his page. The avatar will also be visible if you leave comments or like a publication.

The Instagram interface provides a round profile photo. The avatar's diameter is only 110 pixels. This is a very small image, so there shouldn't be anything superfluous on it.

Checklist for choosing an avatar for Instagram:

• bright;
• contrasting;
• the face is large;
• ideal if frontal;
• no small elements.

If the page belongs to a company, use its logo as your profile photo. You should not set an avatar with images of animals or nature species, unless of course you are promoting the account of a zoo or flower shop.

Examples of bad and good avatars on personal pages:

On corporate pages:

Step 3. How to fill out information about yourself?

There are no standards for how to properly display information about yourself on Instagram. The main principle is that the guest of your page should immediately understand where he has ended up and with whom he is dealing.

First, indicate your first and last name (for a corporate page, the company name), as well as your type of activity. The next step is to fill out the “Description” or “Bio” (biography) field. You have only 150 characters, including spaces and punctuation, to convince a potential subscriber that you deserve their attention.

Checklist for filling out personal information about yourself:

• tell us who you are;
• what do you do;
• what are they useful for?
• why it is worth following you;
• indicate how to contact you.

In the description, the guest should see the key benefits that he will receive by subscribing to your account. If he doesn’t understand how you are useful to him, he won’t sign up, which means you’ll lose a potential client.

Instagram allows you to indicate your website address in your profile description. This is your only chance to leave contact information for the subscriber. Please note that the link will only be active if it is indicated in the “Site” field. In the “bio” links are not highlighted and do not work, like hashtags, so do not litter this block with them.

Another principle of bio design is that sentences should be short and noticeable. Using emoticons or emoji will help with this. They can begin and end each new line, thereby separating phrases from each other. In the 4th step, we will look at how to make a description in the form of a list, each item of which begins on a new line, but for now, look at good and bad examples of designing the “bio” field in personal profiles:

4th step. How to format the description in a list or in the center?

Many people still don’t know how to fill out a profile description on Instagram in a column. If you want to make each new sentence in the “bio” text start on a new line, use the “Enter” key on your computer or a similar button on the virtual keyboard of your smartphone.

To center the description, you must insert the same number of spaces before each line of the description. Their number is determined by trial and error. Add spaces and see the result. Didn't work out smoothly? Increase or decrease the number of spaces.

This is what you should end up with:

5th step. How to format and sign a photo?

If you’ve chosen a short and memorable nickname, uploaded a contrasting and beautiful avatar, filled out your profile description correctly, but your page is empty, don’t expect anyone to follow you. The same result awaits you if the photos you publish are of poor quality.

A short checklist on how to properly format posts on Instagram:

• upload high quality photos;
• add text to the photo;
• use built-in or third-party filters;
• maintain a single style;
• sign the photo;
• use emoji in your description.

Try not to use hashtags in photo descriptions. Why? When viewing posts on a smartphone, a subscriber sees only the first few lines of the description. That's all you have to grab his attention, so don't clog up that space with hashtags. It’s better to write something catchy there - something that will make him reveal the full description.

However, this does not mean that you should abandon hashtags altogether. Insert them in the comments under your own publications - there they are indexed just as well as in the description.

Look at examples of poorly and well designed photos for personal pages:

And corporate profiles:

Do you want to design and sign your Instagram photo in an original way? A variety of graphic editors will allow you to do this. The simple design principle is suitable for both beginners who want to achieve a good result without any design skills, as well as professionals who want to save time on designing a picture for a post.

Let's see in practice how to design posts on Instagram using one of these editors - the Canva service.

Designing publications in Canva

Let's take it step by step.

1. Select a template

After logging in and choosing a design, we find ourselves in the editor block, which presents the design tools. You can choose a ready-made template, adjusting a number of elements in it, or create your own design from scratch by adding personal images through the “Downloads” panel.

Let's create an announcement for an article about time management by choosing a template from among ready-made solutions. Any thematic elements: pictures, icons, photographs can be found in the “Elements” section, conveniently filtering them by keyword in the search bar.

2. Edit the image
Any element of the template can be edited, which is what we will do with the photo by applying a brighter filter to it. For any change, just select an object and the top panel will suggest possible actions regarding this component.

By the way, any filter has its own advanced settings presets, which can be changed in the “Customize” section. The user can change the cross-process, tint, contrast, brightness of the color scheme, add vignetting or blur the image.

3. Editing the text

The publication is almost ready, only the inscription remains; to change it, go to the “Text” section. Here are ready-made font combinations that you can use, however, not all of them are available for the Cyrillic alphabet. Therefore, it is better to add a text field and select fonts from the Russian category.

The text field is an important element that users pay attention to, therefore, for greater emphasis on the title of the article, we select a Bold style font and increase the letter and line spacing for better readability of the inscription.

To draw users' attention to the authorship of the article, you can add the name of the site at the bottom of the publication, as done in the example. It is best to stick to the chosen color scheme for the entire publication; for example, a single white color for the inscriptions gives a stylistic completeness to the design of the post.

4. Download

The last step in creating a design for a publication is to download it. It is better to save the design in PNG format, which has a high resolution. Sometimes there is a need to create several designs with minor adjustments in order to compare and choose the best one, in this case the cloning function will help.

Thus, in a few minutes you can attractively design a publication for any post on Instagram. Don’t worry about the size of the finished work, the resolution will meet the requirements of the social network. Need non-standard parameters? They are easy to customize on the home page when choosing a design direction.

Conclusion

In order to remember for a long time how to properly design a header on an Instagram page for a personal blog or company account, let’s briefly repeat the main points:

1. Nickname. Choose a short and simple nickname that is logically related to you or your activities. This could be your first name, last name or company name.
2. Profile photo. Upload a bright and contrasting avatar that will clearly show your face. If the page belongs to a company, a logo will be suitable as an avatar.
3. Description. Briefly and clearly tell your potential subscriber who you are, what you do and what benefits you can bring to him personally. Enter your contact details.
4. “Bio” in the list or in the center. To break a line, press Enter before each next sentence. To center the description, insert an equal number of spaces before the lines.
5. Photo design. Upload photos in good quality and add text to them. Use emojis in the description of your posts. It is better to indicate hashtags in the comments under the photo.

I really want the time you spent reading this article (and I hope you didn’t skim it, but read it) not to be wasted. Go to your Instagram page and analyze how well it complies with the design principles indicated above. Edit what is filled in incorrectly. Do it right now.

Exercise:

Edit your profile using the checklists from this article and share your screenshots in the comments.

Still have questions? Ask. I will be happy to answer and will be glad if someone shares their knowledge and comments on the article. Thank you!

Everyone knows what they are meeting by their clothes. And especially when it comes to such visual social media. networks like Instagram. You can have mind-blowing lyrics. But you risk going unnoticed, because the user first sees a picture, a photo. If they “caress the eyes”, then the chances that it will come to reading are much greater. And if maintain Instagram in the same style, then the chances of finding subscribers are squared.

If you look at photos of bloggers and want to have the same cool accounts, then you should read this article. In it Zina @cool_insta_photo_ I identified the main points on the way to a beautiful profile.

Color scheme in one style

In order to run Instagram “to the envy of your neighbors,” you need to decide on the color scheme that will prevail in your photos. See what color is most in your wardrobe? What's around you? What time of year is it outside? What colors do you like?

Choose for yourself three main ones and their shades. Try to alternate so that the photos look harmonious. The color wheel can help you.

Light

It is advisable to take photos in natural light - even a schoolchild knows this today. Correctly set light is the key to a good shot.

The best time to take photos is early morning when the sun rises and early evening when the sun sets. Then objects do not cast hard shadows and the photographs turn out great.

Quality

Do not neglect this point if you decide to maintain a beautiful account. There should be no noise, overexposure, artifacts, or blocked horizons in your photographs.

Try to filter the content. If you really like a photo, but it’s of poor quality, no matter how much you want it, you shouldn’t post it on the page. You did a great job, but there's a trash can in the frame? Don't be lazy to remove it.

Planning

Unfortunately, Instagram doesn't allow you to preview your photos in your feed. But there are several mobile applications that do an excellent job with this problem. With their help, you upload unpublished photos into the program and see how they will look on your profile. Move, change, play tag until you like the result.

There are both paid and free planners. One of my favorite apps is UNUM. It has a fairly intuitive interface. The only negative is the number of grids (empty cells). Over time you will have to buy more. But it's worth it.

Treatment

The good thing about a single style is that photo processing doesn’t differ much from photo to photo. There is no need to apply hundreds of filters. Choose the pair you like best and alternate between them. Even better is to use one filter. For beauty, you can also apply various glare effects and add beautiful fonts. Experiment, but in moderation.

As you can see, it's not as difficult as it seems. The main thing is to start today and tomorrow your page will pleasantly surprise everyone.