Hints in the Yandex search bar to get there. Yandex Browser - a detailed overview of settings and optimization of work speed. Displaying the company name in search keywords

The development of search engines does not stand still. New functions and algorithms are introduced every year. Users have become so accustomed to some that it seems as if they have always been there. One such search feature is search suggestions.

What is this

They are a convenient tool in the Yandex and Google systems, allowing them to simplify and speed up the work of users in finding the necessary information. When entering a word into the search bar, the user sees all possible proposals on this topic. In this case, the possible options change depending on the next word entered in the line.

Google was the first to introduce them. This happened in 2004. After another 4 years, these system capabilities were improved. In 2010, the functionality became even better - now you can see the results loading as each word is entered.

The mechanism, which displays only relevant, that is, recently entered, phrases in the tips, led SEO optimizers to the idea that this can be used to create the semantic core of the site. With this approach, the site’s content will be as relevant as possible to users’ requests.

How search suggestions are generated in Google and Yandex

Based on real queries on the web. The more popular the request, the more likely it is to be included in the list.

Also, the formation is directly related to:

history of previous requests for this user;
relevance - the system will most likely display those keywords and phrases that were used recently;
the language that is chosen as the main one used;
geo-affiliation - the most popular queries in a particular region or city are shown.

Search engines update suggestions to keep the search functionality up to date. Removal occurs in the following cases:

If the hint has lost its relevance.
If you have personal information.
At the request of the court.
In case of obvious.
Calls for violence or racial hatred.
Related to pornographic topics.

The last 2 options are eliminated immediately, at the first stage of verification.

Many optimizers try to “put” the brand in the tips. Although search engines are actively fighting this phenomenon, sometimes they miss brands in the search results:

when compiled to encourage users to search for a site, it is possible to provide a large number of queries for a given brand. Which, in turn, becomes the brand’s “pass ticket” to the tips;
participation in large-scale events also attracts a large number of users looking for information about it. If a brand is sponsoring or participating in an event, this may help it appear in tooltips, but is less likely than the previous method;
The "In the Tip" service also makes it possible to appear in the search results upon request. This happens by adding a branded request to the service. Thus, the task is given to participants, selected by their geographical location, to search for a site for a given request. This allows us to ensure not only the rapid growth of requests for the brand, but also long-term interest. This situation helps to get into search engines.

How to get a list of search suggestions

Can be obtained in several ways:

Using the additional search block in Google “Together with ... often searched for.” To do this, enter a query, and you can see what is being searched for along with it.

This view is not entirely convenient, because, firstly, it shows only about a dozen tips, which is very little for creating the semantic core of the site. Secondly, each phrase has to be typed separately, which takes a lot of time. You cannot download results for several queries at once.

2. Using search engine suggestions parser tools:

This service will tell you what words users are looking for along with the given “keywords”. Additional words are separated from the specified main one by the “+” sign. Alphabetical sorting makes working with data convenient for an SEO optimizer.

Keyword Tool is a free service. It is based on Google suggestions for different regions and languages of a given search engine. The service also allows you to see semantics from Bing, AppStore and YouTube. As a standard, a word is entered into the search bar and selected by database and language.
Sloder is a program that allows you to work with several search engines at once, since it works through a proxy server. To get started, you need to download the program, after launching it, enter the search word and select the desired search engine - Google, Mail, Rambler, Yahoo, Nigma. Then you need to click on the “Parse” button and wait for the results to be displayed.
autodreem

You can find out the latest information about what the design of a successful website should be like.

Where to find search tips in the form of questions and how to collect

These services are convenient in their own way. But there is a service that is most suitable for an SEO optimizer to create a semantic core for a specific site. This service is called Prodvigator.

Its peculiarity is that it makes it possible to receive search engine tips in the form of questions. These questions are real user requests. By answering these questions, you can attract a large number of visitors to the resource. Using the service is quite simple:

Now, using these words and phrases from the online collector, you can promote an information resource. They will perfectly complement the existing semantic core of the site.

Going to the “Questions Only” tab will help you see a list of phrases that consist only of questions. They can be used to write an article that is relevant to user queries.

The “batch export” function will allow you to view search suggestions for several key phrases. The service allows you to enter up to 200 such phrases and receive search tips for each in the form of a report. To do this, key phrases are entered into the required field, the results are filtered by toponyms and only interrogative options for clues are selected.

Using search tips to create or expand an existing semantic core allows you to get a list of relevant and relevant phrases that will definitely lead to the site. After all, these are exactly the queries that real users use to find goods and/or services.

But it is also worth taking into account the fact that many users try to remove hints from the search engine. And it’s quite rare to turn them on again.

Sincerely, Nastya Chekhova
It is almost impossible to independently raise your website for a high-frequency commercial query to the first lines of search results. To do this, you need to have very large financial resources and a good promotion strategy in Yandex. This is why Yandex search suggestions, or rather their output during queries, have become popular. The higher the user’s interest in a particular query, the more advantageous the position he has when displaying search suggestions.

the more clicks, the higher the tooltip position

In order for the tooltip to stay in its position, it must be constantly clicked

Yandex decides when a hint enters the list and determines the duration of its stay there

Yandex has the right to remove or replace a hint

Therefore, we recommend regularly changing and updating departed hints. Updating and adding new tips contributes to more active promotion of the site. Yandex sees that visits to the site occur using different words and phrases, which means the site is in demand and interesting to the user

clicking on each key query helps to increase the CTR of the site and its promotion.

How Yandex tips work

1 STEP

The user is looking for a cafe. Types a query in the Yandex search bar. When you type the first three letters “kaf...”, hints appear.

STEP 2

The user clicks on one of the first prompts.

STEP 3

The user receives a search result: the first four positions are occupied by ads that match the used hint

4 STEP

The user clicks on one of these links and ends up on the website of the cafe whose prompt he clicked on in the second stage of the search.

Thus, if your tip is at the top of the list of search tips, then this potential client is practically YOURS.

Why are tips beneficial?

search suggestions are seen by 100% of the audience

when clicking on your tip, the TOP-6 search results are occupied by your site

no need to pay extra to Yandex. Direct

no need to pay for SEO promotion services

Several hint positions are possible (up to 6!) for the same request

potential possibility of releasing tooltips with hyperlinks

By displaying hints, you can attract targeted traffic for highly competitive commercial requests in a short time

real transitions based on tips are reflected in Yandex. Webmaster

Search engines play a very important role when using the Internet. Most Internet users often start their “working day” with search engines, where they try to find much-needed information and solve their problems. Of course, most users have used, are using, and will continue to use classic search engines. Today the most popular Russian-language search engine is Yandex.

There is so much information concentrated on the Internet that searching for it becomes a separate task and takes a lot of time. Today we’ll talk about how to make it easier to find information on the Internet using the Yandex search engine. And let's start, perhaps, with the simplest thing - search tips.

Search tips- this is an additional search feature, thanks to which you can evaluate, clarify and quickly select the appropriate query option as you type a query, without typing it entirely.

How to use?

Start typing your query in the search bar. By typing a couple of letters, you will see a list of queries containing these letters.

While typing letters or words, watch the list - it is updated.

If the desired request is in the list, you can click on it with the mouse. This action will automatically take you to the search results page for that query.

You can also use the arrows to select the appropriate query "up down". To go to the search, click "Enter".

To refine your query using the selected option as a template, continue typing more words - the list of hints will be updated.

To send the selected request to Yandex, press the button "Enter"

Enabling/disabling tooltips

You can enable or disable hints on the Search settings page by unchecking the boxes Personal search(located at the bottom of the page). Don't forget to click Save after all the manipulations

The browser has an autofill function, which, when filling out fields, prompts you to select an option from previously entered lines. If suggestions are disabled, old queries from autocomplete will be shown; if suggestions are enabled, data from autocomplete will not be displayed.

Possibilities

Links to sites

To reduce the time it takes to search a site, in some cases, Hints make it possible to go directly to a site without accessing the search results. A link to a site will be shown in tooltips if there is a high degree of confidence that this site is a good answer for the user.

To help you make sure you get to the right site, the tips are provided with descriptions.

Correcting typos

In Yandex, all search queries go through the typo correction service, which identifies and corrects errors in phrases and individual words, and can also recognize text typed in the wrong keyboard layout and automatically correct it.

Typo? Don't worry - you will see the already corrected request in the list, use it!

If the typo correction service detects a typo for which the correction option is known with a high degree of certainty, for example, in the word “Yandx,” it will correct it automatically and you will immediately see a page with search results for the corrected version of “Yandex.”

For each word in the query, the typo service tries to find a word that is similar in spelling, but more commonly used in the given query. If such a replacement can be found, the search engine gives a familiar hint "Perhaps you meant....". In addition to the hint, in some cases, results found for a query that was selected by a typo service (as in our case) can also be added to the search results.

Well, of course, you can still use the search strictly according to your request, if you wish: o) For example, if you think that the service made an error and you want to view the search results for the original (uncorrected) request, click on the text- links Search only<...>

Wrong layout?

Did you type gjbcr instead of search? Take your time to switch layouts. Moreover, you don’t need to type the request again. Hints "anticipate" what you wanted to type and show queries already in the correct layout.

Even if one or more typos were made when typing the request text in the wrong layout, the typo correction service will try to correct them.

Additionally, you can always view the search results for the original (uncorrected) query. To do this, click on the link text in the message "In the request<...>The keyboard layout has been restored.", located directly below the search bar.

Fixing a query when nothing was found

Automatic correction of a request occurs in one more case - when nothing was found for the original request, and the typo service detected an error in the request. In this case, the request is automatically corrected regardless of the degree of reliability of the replacement. There is usually nothing to see in an empty search result, and automatic correction usually saves the user the time required to manually correct the query.

If you still want to return to the uncorrected wording of the request, click on the link text in the message "On request<...>nothing was found" under the search bar or “The combination of words you are looking for does not appear anywhere.”

How would it be in Russian?

Do you know the exact spelling of the word? Type as you know. In many cases, you'll see a hint before you've finished typing the word.

Origin of search suggestions

Internet users ask a variety of queries to the Yandex search engine. The request that Yandex receives more often than others is shown in first place. Next comes the less frequently asked query, and so on.

That is, Yandex sorts Hints in descending order of popularity of queries among users.

My queries in search suggestions

What it is?

Search suggestions can be personalized - showing not only general query options, but also your personal queries that you have already asked before. Your requests are highlighted in color among other prompts.

How to enable personal requests?

To enable “my queries”, log in to Yandex, go to the search suggestions settings, check the box "My queries are in the tips" and press "Save».

By the way, on the same page you can enable/disable all Search bookmarks, as well as add your favorite sites to search bookmarks.

My favorite sites in search suggestions

To make it even easier to discover the sites you go to most often from searches, you can include them in Personal Suggestions (check the box “Favorite sites in tips” and press "Save"). You can see your favorite sites without even typing a query - Just click on the empty search bar. Turn on

For example, if you regularly type the query “Odnoklassniki” or “VKontakte” into Yandex, then the prompts will provide links to relevant resources.

For example, when you search for [kittens], the search understands that you may be looking for photos of kittens, are looking to buy a kitten, etc., and offers relevant suggestions. In one click you can go to the search results for a specific query and get only the answers you need.

To cancel this action, just click on the cross in the tooltip or remove the clarification in the search line.

While a user is typing a query, they are shown an average of ten sets of suggestions. Over the course of a whole day, Yandex shows hints to all users more than a billion times.

Like search answers on Yandex, search suggestions depend on the user's region. For example, when starting to write a request for [cinema] or [restaurant], a St. Petersburger or a Muscovite will probably have in mind establishments in their city. And they need tips for St. Petersburg and Moscow, respectively. Each region has its own list of search suggestions based on queries from that region.

By default, Yandex itself determines your region by IP address. For example, it gives me this in response to queries:

But for example, I only want Russian sites. We'll talk about how to configure the desired region next time...
Based on materials from help.yandex.ru/search/

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

Search suggestions are a pop-up window with popular queries starting with the same letters as the user's search term.

Imagine that a prompter from his booth quietly tells the actor the text if he has forgotten it. At the same time, he focuses on the role of the character, the first phrase of the actor and the text of the script.

Search assistance for the visitor is provided in any search engine (SE), as well as when searching through the address bar of a web browser. The main task is to help the user more accurately formulate the search question in order to then show the most relevant results.

How search suggestions (SP) are generated in Yandex and Google

The formation of such phrases occurs through the work of complex algorithms under the influence of many factors. These include:

Frequency of phrases in search. PSs offer the user the most popular tails to the entered query.

Regions for commercial request. If a visitor is looking for windows in Voronezh, PS, as a rule, does not give him a tail from other regions.

User-centric. The search engines are guided by the words frequently requested by this user, his search history and other personal information.

Update. Refers to news issues, so the hint window is constantly updated.

Filter. Obscene words, queries with errors and typos, and low-popular phrases are removed.

How to turn off search suggestions

Sometimes a pop-up window with clarifying words interferes with working with the PS. Often, PPs that the user was looking for earlier are given, and they have become unnecessary, or the visible space on the small smartphone screen is “eaten up”, which creates certain inconvenience. Perhaps more than one person is using the computer, and search privacy needs to be configured.

Let's look at how to disable (remove) pop-up tails using the Yandex PS as an example.

At the top right, select Settings, go to Portal Settings, and select Search Results. Clear the checkboxes in the personal search fields and click “Save.”

To remove a specific PP, start typing the phrase in the search bar. In the pop-up window with the interfering PP, go to the desired phrase and delete it. In Yandex, there is a “cross” opposite it for this, but in Google you need to go to an unnecessary phrase and press Shift+Del.

Negative search clues: can they be removed?

A situation may arise when a potential client of a company types its name into the search bar, for example “Window World”, and sees phrases like “Window World scammers” or “Window World scam” in the pop-up window. Out of curiosity, a person will definitely follow the hint phrase, which will increase its weight, and this hint phrase will be periodically given to other Internet users. And according to statistics, about 80% of users follow the prompts or pay attention to them.

Hint phrases can be deleted by the PS administration upon request if they display personal information, are associated with illegal materials, or a court has ordered their removal. But more than a year may pass from the launch of the mechanism that will prove the company’s honesty.

To quickly eliminate unfair negative phrases about a company, which are most often spread by competitors on the Internet, you need to remove negativity from third-party sites, write positive reviews on websites, social networks, blogs, etc.

How to use search suggestions

Pop-up phrases are interesting not only to users, but also to online marketers. They have long learned to use this tool in their work. Using tips, you can promote your web resource. Let's consider what needs to be done for this.

Displaying the company name in search keywords

This is not just a sharp increase in traffic, but also an improvement in loyalty indicators of potential customers and increased brand awareness. But getting into the pop-up window is even more difficult than getting to the first page of the PS. PSs are constantly struggling with cheating of hint phrases.

Black hint cheating

Hired users or specially created scripts from different IPs artificially attract interest in the resource by entering relevant queries into the search bar. If they come from the same IP address, then the search engine mercilessly removes it from the suggestions, since such methods of work are prohibited. There is no point in cheating, since search robots will detect fraud in any case.

White work with tips

You can get into the PP window using external advertising, banners, teasers that encourage users to enter a query mentioning the brand. Remember the advertising banners from MTS with a white egg on a red background. Users entered various questions to find out what it was. And this was an ordinary, but competently presented rebranding.

Collecting the semantic core of a site using hint phrases

PPs display popular queries of real people, so SEO specialists focus on them when compiling keys for promotion. A list of related phrases can be obtained by looking at the “along with this often searched” block. Enter the query “washing Orenburg” into the Yandex search bar, scroll through the search results page and see at the bottom:

PPs give the optimizer a complete picture of what exactly people are looking for in a search engine.

In addition, they are used to select LSI phrases (tails, synonyms, etc.). LSI phrases are semantically related to primary keys. For example, when entering the request “double bed”, the PS will return tails such as “with a lifting mechanism”, “cheap with a mattress included”, “buy inexpensively”. These LSI phrases can be used to dilute the text and at the same time get rid of spam.

The above method of parsing PP is the simplest, but it is still difficult to manually study many options. Therefore, optimizers periodically use parsers.

Hint parsers

Special services help automatically collect hint keys, which saves SEO specialist time, reduces the likelihood of missing important key phrases, and increases the efficiency of promotion work. Let's look at some of them.

Key Collector is a paid program with advanced functionality. Works with many regions, different PS.

Upcheck, Rush Analytics, A-parser are paid services focused on PS.

Slovoder – deep parsing of PP in various subsystems in multi-threaded mode.

Gscraper is a free service that works with Google.

Magadan is a free program that uses Yandex Wordstat.

Parsers are also built into complex services for promoting web resources, for example, PixelTools, Serpstat, etc.

Search suggestions are a convenient tool for the user and indispensable for an SEO specialist. At the same time, the potential client receives the most relevant results, and the promoted site receives an increase in traffic and increased profits.

Search tips from Yandex and Google are a valuable source of trending key phrases for enriching the semantic core. They also help to determine the interests of the audience, which can be used to link products in an online store or fill out a block of recommendations. Hints from YouTube are used when creating tags for videos and to search for new stories.
Let's consider a tool from PromoPult, which allows you to collect all these types of search tips in a couple of clicks.
Search suggestions parsing tool from PromoPult
Collecting search tips manually is a waste of time. Parsers, including those from PromoPult, can solve this problem literally in seconds.
Main features of the parser:
: list or using an XLSX file;
available search engines: Yandex, Google, YouTube;
regional management: all search engine regions are available;
ways to collect phrases: according to given phrases, according to initial phrases with the addition of letters of the Cyrillic alphabet [A-Z], Latin alphabet, numbers separated by a space;
parsing depth: 1-3;
automatic backing track of phrases: There is.

Advantages of the tool:
the lowest price on the market - 2-3 times lower than competitors;
the tool works “in the cloud” - no need to download and install software;
parsing is carried out in the background, no need to keep the browser open;
there is no need to create fake accounts in search engines and enter captcha;
Parsing results are stored on a remote server and are available for downloading in XLSX format at any time.

A little theory: What are search tips and what is their value?
Search suggestions are phrases that appear as an autocomplete list as soon as the user starts typing the search phrase in the search bar.
Here are examples of search suggestions in Yandex, Google and YouTube:
Please note that search engines give different hints for the same phrase. The fact is that each search engine generates suggestions using its own algorithms, but there are a number of common factors:
popularity of a search query at a given time(current and trending queries like “ what is inauguration" or " what is cryptocurrency» are displayed first);
user search history(each user tends to view pages on certain topics more often than others, and search engines generate suggestions depending on interests);
user location(the relevance of requests for a specific region is taken into account);
diversity factor(search engines “mix” suggestions from different topics to increase the likelihood that the user will use auto-substitution).

Hints are updated at least once a day. The same cannot be said about the Yandex.Wordstat and Google Keyword Planner databases. Therefore, they are more relevant at the moment and reflect current trends and information needs of the audience.
Phrases from the tips expand and complement the basic semantics (including LSI phrases), allowing you to catch “hot” and seasonal traffic. Among them you will probably find keys that neither Wordstat nor Keyword Planner will provide.
Example. Let’s say you are faced with the task of optimizing the catalog page of an online store for the query “ Bosch lawn mowers". Enter your query into the Yandex search bar and get a list of tips:
As a result, you have a whole list of additional LSI phrases (names of popular models of Bosch lawn mowers and accessories) that are worth mentioning in the text.
Don't have the time or opportunity to promote your website? Launch PromoPult in the system. Selection of keys, distribution of them across landing pages, internal optimization, link building, content creation - everything is automated here. All you have to do is watch your positions grow!

How to use the search suggestions parser?
Step 1: Adding Keywords
To start using the tool, you need to register on the website promopult.ru (to gain access to your personal account where reports will be stored), and then go.
You can add source queries in one of the following ways:
By loading an XLSX file (PromoPult takes into account all phrases from the first sheet of the file; the system identifies the contents of one cell as one key phrase, so make sure that the cells do not contain auxiliary information - marks, column headings, row numbering, etc.).
By adding key phrases in a list to the appropriate field (each new phrase must start on a new line).

If there are duplicate phrases in the list, the system combines them into one. That is, there will be no budget overruns.
Before uploading your keyword list, here are some guidelines to consider:
Use key phrases in different cases, plural and singular. For example, according to the phrases “ multicookerA Bosch" And " multicookersI Bosch» the tips are different. In the first case, the search engine offers mainly specific models, and in the second - queries that can be used to go to the catalog.

Use different brand spellings - Latin and Cyrillic. Hints will differ depending on the writing method.

Add synonyms and similar words (“ Installation of air conditioner» + « air conditioner installation»; « machine for shaving» + « razor» + « Shaver»; « car lawyer» + « car lawyer» + « accident lawyer" and so on.).
If you have an online store, you should not indicate only brand names (for example, “ Siemens" or " Bosch"), since there will be many options for tips, and some of them may not suit your topic. It's better to be more specific (" refrigerators Siemens", "Bosch drills", etc.). This advice applies not only to brand names, but also to other high-frequency phrases when the user’s intent is not completely clear.
When collecting information-oriented semantics, be especially careful when creating a list of initial queries, otherwise there is a risk of collecting an array of non-target commercial keys. In this case, it is better to specify requests using information markers (“ How…», « When…», « Why…», « TOP 10…», «… with your own hands" and so on.). Details on how to distinguish informational requests from commercial ones are described in this article.

Step 2. Backing track of phrases
This function allows you to exclude phrases with specified negative keywords from the parsing results. We advise you to use it in order to reduce the amount of work on clearing semantics from “garbage”.
To add negative keywords, enter them as a list (each word/phrase on a new line).
The backing track operates in one of two modes:
All word forms. Enabled by default. In this case, all phrases that contain the specified negative phrases in one word form or another are removed from the list. For example, if you set the negative keyword “repair”, the phrases “refrigerator repair” and “refrigerator repairman” will not be included in the list.
One word form. In this case, phrases are excluded only if they contain negative words in the specified word form. That is, in the example with the negative word “repair”, the phrase “refrigerator repair” will be excluded, but “refrigerator repairman” will remain.

Step 3. Select search engines and regions
The tool collects tips from three systems: Yandex, Google and YouTube. Which systems to choose depends on the tasks:
if you plan to promote in Russia and/or Belarus, then choose Yandex and Google;
Google is relevant for Ukraine, Kazakhstan and Western countries;
if you want to collect phrases to optimize your own YouTube channel, choose this system.

We advise you to carefully consider collecting hints in three systems simultaneously. The fact is that the set of initial key queries for optimizing YouTube videos will often differ from the set of queries for optimizing a site for Yandex and Google. The keys for promotion on YouTube will be primarily of an informational nature. Therefore, in order to avoid wasting money, we advise you to collect tips separately for Yandex and/or Google, and then (taking into account filtering out inappropriate queries) - for YouTube.